Results 51 to 60 of about 43,187 (137)

The book publishing industry in Japan and the UK: corporate philosohpy/objectives, behaviour and market structure [PDF]

open access: yes
A number of prominent publishers in the UK and US have become parts of globalized media groups. In Japan, by contrast, they have neither been absorbed into media groups nor become globalized businesses.
Dai Miyamato, Hugh Whittaker
core  

Farmers Markets and the Local Food System: The Case of Gettysburg, Pennsylvania

open access: yes, 2012
In order to examine and obtain a better understanding of the local food system within Adams County, Pennsylvania, this study explores the characteristics and perspectives of the customers and vendors at the farmers markets in Gettysburg, Pennsylvania ...
Arnold, Robin   +18 more
core  

From Nascar to Cirque du Soleil: Lessons in Audience Development [PDF]

open access: yes, 2004
Examines marketing trends and principles in entertainment and performance. Case studies include nonprofit arts organizations, mega-concert promoters, for-profit entertainment conglomerates, sports promoters and religious ...

core  

Menu Costs, Posted Prices, and Multiproduct Retailers [PDF]

open access: yes
We use a unique store-level data set to directly measure menu costs and to study the price change process at a large U.S. drugstore chain. We compare and contrast the magnitude of these measures with similar measures from 4 large U.S. supermarket chains.
Daniel Levy   +3 more
core  

Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults. [PDF]

open access: yesTob Prev Cessat, 2023
Duan Z   +8 more
europepmc   +1 more source

Follow the money: a closer look at US tobacco industry marketing expenditures. [PDF]

open access: yesTob Control, 2023
Levy DT   +9 more
europepmc   +1 more source

Using Transaction Utility Approach for Retail Format Decision [PDF]

open access: yes
Transaction Utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two drivers: Acquisition Utilities and Transaction utilities.
Sinha, Piyush Kumar
core  

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