Results 61 to 70 of about 496,866 (310)
In this study, a hybrid model based on ANFIS (Adaptive Neuro-Fuzzy Inference Systems), a predictive intelligent-based technique, and TOPSIS (Technique for Order Performance by Similarity to Ideal Solution) was implemented for sustainable supplier ...
Modestus O Okwu, Lagouge K Tartibu
doaj +1 more source
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat
This study aims to explore SMM's influence on brand image and loyalty in the retail industry of Muscat. The study employs the quantitative method as it ensures valid and reliable results. The data for the analysis were collected from 150 employees in the
Mohd Irfan Rais
doaj +1 more source
Digital transformation in SMEs: Assessing the impact of big data capabilities on project success, business continuity, and sustainability [PDF]
During the innovation era and in the highly competitive environment, big data capabilities (BDCs) play a pivotal role in shaping competitive dynamics; the influence of these technologies on small and medium-sized enterprises (SMEs) operating in ...
Amani Abu Rumman +3 more
doaj +1 more source
ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source
The analysis of business performance of large retail companies in the Republic of Serbia [PDF]
Because of its share in gross domestic product and total employment, commerce sector has very important role in the economy of the Republic of Serbia.
Roca Božidar +2 more
doaj
The evolution of retail in Romania [PDF]
The past years have brought important changes into the Romanian retail sector. The changes started to rush after the moment when Romania was becoming a member of the European Union, was a fact.
Sorin Prada
core
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Wholesale-Retail Marketing Margin Behavior in the Beef and Pork Industries [PDF]
An econometric model is used to estimate real wholesale-retail marketing margins for beef and pork. From 1970 to 1998, these margins increased by 27% and 149%, while farm-wholesale margins declined.
Brester, Gary W., Marsh, John M.
core +1 more source
What about the food 'quality turn' in South Africa? : Focus on the organic movement development [PDF]
This paper depicts how the general turn from mass consumption toward increased qualitative differentiation of products - the 'quality turn' - manifest in the South African agro-food system.
Biénabe, Estelle, Vermeulen, Hester
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