Results 141 to 150 of about 8,245 (182)
Some of the next articles are maybe not open access.
Blending the past and present in a retro branded music concert: the impact of nostalgia proneness
Journal of Product & Brand Management, 2018Purpose Retro branding is gaining unprecedented momentum. This study aims to empirically examine the moderating impact of nostalgia proneness on the relationship between retro branding and consumer behavioral intentions in the music industry. Nostalgia and retro branding are two paramount elements conceptually discussed in literature but rarely ...
Hallegatte, Damien +2 more
openaire +2 more sources
European Journal of Marketing
Purpose This study aims to investigate whether corporate heritage brands can employ brand revitalization or retro branding strategies to enhance consumer attitudes and purchases. It also assessed whether the effects of these strategies vary among heritage brands with distinct personalities (sincerity versus ...
Pei-Chi Chen, Hsuan-Yi Chou
openaire +1 more source
Purpose This study aims to investigate whether corporate heritage brands can employ brand revitalization or retro branding strategies to enhance consumer attitudes and purchases. It also assessed whether the effects of these strategies vary among heritage brands with distinct personalities (sincerity versus ...
Pei-Chi Chen, Hsuan-Yi Chou
openaire +1 more source
Korean Journal of Sports Science, 2019
The purpose of this study was to analyze the effects of the retro logo attributes of domestic sports brand on band image, brand attitude, and purchase intentions. Total 250 questionnaires were distributed and 235 samples were used for practical analysis.
openaire +1 more source
The purpose of this study was to analyze the effects of the retro logo attributes of domestic sports brand on band image, brand attitude, and purchase intentions. Total 250 questionnaires were distributed and 235 samples were used for practical analysis.
openaire +1 more source
2021
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
openaire +1 more source
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
openaire +1 more source
Nostalgic Play of Marketing: Retro Branding
2008Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
openaire +1 more source
The effect of value network integration on evaluations of modern, classic and retro brands
2010This dissertation fills an important gap in the consumer value and brand literature by demonstrating that value network integration (defined as the perceived overlap between two value networks modernism and conventionalism) might have important effects on consumers evaluations of modern, classic and retro brands. In essence, it is an investigation into
openaire +2 more sources
Consumption Markets & Culture, 2008
1980s South Africa was a constrained context within which to produce protest music. Apartheid censorship prevented protest music from reaching a mass market. This was an especially dire situation for white protest musicians who (unlike black musicians) were restricted by a small potential audience and also limited by the cultural boycott, precluding ...
openaire +1 more source
1980s South Africa was a constrained context within which to produce protest music. Apartheid censorship prevented protest music from reaching a mass market. This was an especially dire situation for white protest musicians who (unlike black musicians) were restricted by a small potential audience and also limited by the cultural boycott, precluding ...
openaire +1 more source
2017
Pazarlamanın post modern dönemegeçişiyle birlikte pazarlamada yeni kavramlar ortaya çıkmaya başlamıştır. Bukavramlardan birisi de unutulmuş ürünleri, markaları yeniden canlandırmayıamaçlayan, eski ve yeninin doğru bir şekilde birleştirilmesini sağlayan retropazarlamadır.
SARIÇİÇEK, Reyhan +2 more
openaire +1 more source
Pazarlamanın post modern dönemegeçişiyle birlikte pazarlamada yeni kavramlar ortaya çıkmaya başlamıştır. Bukavramlardan birisi de unutulmuş ürünleri, markaları yeniden canlandırmayıamaçlayan, eski ve yeninin doğru bir şekilde birleştirilmesini sağlayan retropazarlamadır.
SARIÇİÇEK, Reyhan +2 more
openaire +1 more source
Carbon–Carbon Bond Cleavage at Allylic Positions: Retro-allylation and Deallylation
Chemical Reviews, 2021Keisuke Nogi, Hideki Yorimitsu
exaly