Results 151 to 160 of about 232 (172)
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Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
Purpose: The aim of this study is to examine the impact of retro product advertisements shared on social media on consumers' brand relationships and purchase intentions. Specifically, it seeks to understand how these advertisements influence consumers' perceptions of credibility, quality, and ease of understanding, and how these perceptions, in turn ...
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Purpose: The aim of this study is to examine the impact of retro product advertisements shared on social media on consumers' brand relationships and purchase intentions. Specifically, it seeks to understand how these advertisements influence consumers' perceptions of credibility, quality, and ease of understanding, and how these perceptions, in turn ...
openaire +1 more source
Brand New Your Retro? Yugo-nostalgia and/as Yugo-futurism in alternative and popular music
Through its different forms, Yugoslav (popular and alternative) music serves as one of the essential and most common materials of post-Yugoslav collective memory, both trans-nationally and trans-generationally. Similarly, numerous approaches, different theoretical and media discourses, covering the several decades of the musical and pop-cultural ...openaire +1 more source
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing, 2020Vanitha Swaminathan +2 more
exaly
Retro-Cycloaddition Reaction of Pyrrolidinofullerenes
Angewandte Chemie - International Edition, 2006Nazario Martin +2 more
exaly
Selective Electrochemical Retro-Cycloaddition Reaction of Pyrrolidinofullerenes
Angewandte Chemie - International Edition, 2006Claudia M Cardona +2 more
exaly
Destination Branding: Insights and Practices from Destination Management Organizations
Journal of Travel Research, 2005J R Brent Ritchie
exaly