Results 131 to 140 of about 232 (172)
How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding? [PDF]
, 2020 MSc in Marketing and ...
Pihl, Rasmus, Svensson, Alexander
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European Journal of Marketing
Purpose This study aims to investigate whether corporate heritage brands can employ brand revitalization or retro branding strategies to enhance consumer attitudes and purchases. It also assessed whether the effects of these strategies vary among heritage brands with distinct personalities (sincerity versus ...
Pei-Chi Chen, Hsuan-Yi Chou
exaly +2 more sources
Purpose This study aims to investigate whether corporate heritage brands can employ brand revitalization or retro branding strategies to enhance consumer attitudes and purchases. It also assessed whether the effects of these strategies vary among heritage brands with distinct personalities (sincerity versus ...
Pei-Chi Chen, Hsuan-Yi Chou
exaly +2 more sources
Value integration effects on evaluations of retro brands [PDF]
Journal of Business Research, 2017 In light of a growing interest in the use of retro brands, which blend modern and traditional values, this study examines the relationship between value integration (VI) of consumers (perceived degree of overlap between conflicting values) on brand related outcomes such as brand choice and brand evaluations.
Döğerlioğlu Demir, Kıvılcım +3 more
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Converse’s Chuck Taylor: Future Growth of a Retro Brand
2018Arpita Agnihotri, Saurabh Bhattacharya
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Rebranding or Retro-Branding of Heritage Destinations
Orhan Can Yılmazdoğan, Cemile Eceexaly +2 more sources
2023 Innovations in Intelligent Systems and Applications Conference (ASYU), 2023
This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in consumers, is used in advertisements, which can have a significant impact on brand perception and consumer engagement. Firstly, a model
Girişken, Yener +4 more
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This study presents research utilizing binary classification models to analyze consumer behaviors such as chocolate consumption and retro music ad viewing. Retro music, with its potential to evoke nostalgic feelings in consumers, is used in advertisements, which can have a significant impact on brand perception and consumer engagement. Firstly, a model
Girişken, Yener +4 more
openaire +3 more sources
Paradox of retro-innovation in brand management
2016Celem artykułu jest próba przedstawienia koncepcji „retro-innowacji” w zarządzaniu marką, polegającej na łączeniu stylu retro marki z nowoczesnymi rozwiązaniami technologicznymi produktów. Celem studiów literaturowych było dokonanie analizy koncepcji marki retro wobec zmian postaw konsumentów.
Grebosz, Magdalena, Pointet, Jean-Marc
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Journal of Statistics and Management Systems, 2021
In recent years, many companies have started to launch “retro” edition products. This study introduces Air Jordan retro shoes as the experimental case and uses a questionnaire survey to determine w...
Yang-Chu Lin, Yu-Hao Chen, Yi-Chih Lee
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In recent years, many companies have started to launch “retro” edition products. This study introduces Air Jordan retro shoes as the experimental case and uses a questionnaire survey to determine w...
Yang-Chu Lin, Yu-Hao Chen, Yi-Chih Lee
openaire +1 more source
An Empirical Study of the Factors That Motivate Consumer’s To Buy Retro Branding Products
, 2016 1 x ...
Civaner, Selin
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