Results 141 to 150 of about 232 (172)

Nostalgia through Retro Marketing for Modern Brand Relevance

International Journal of Global Research Innovations & Technology
This article explores the strategic use of retro marketing a form of nostalgia-driven branding in creating emotional connections, enhancing brand identity, and influencing consumer behaviour across generations. Drawing upon examples from Indian and global markets, the paper analyses the psychological appeal of retro marketing and identifies its forms ...
Ranjeeta Madhwani, Priyanka Baid
openaire   +1 more source

Retro Revolution/Brand New

Wilmott
Morgan Supersport/McLaren MP4 ...
openaire   +1 more source

The Effect of Retro Logo Attributes of Domestic Sports Brand on Brand Image, Brand Attitude and Purchase Intention: A Case Study of PROSPECS

Korean Journal of Sports Science, 2019
The purpose of this study was to analyze the effects of the retro logo attributes of domestic sports brand on band image, brand attitude, and purchase intentions. Total 250 questionnaires were distributed and 235 samples were used for practical analysis.
openaire   +1 more source

The effect of value network integration on evaluations of modern, classic and retro brands

2010
This dissertation fills an important gap in the consumer value and brand literature by demonstrating that value network integration (defined as the perceived overlap between two value networks modernism and conventionalism) might have important effects on consumers evaluations of modern, classic and retro brands. In essence, it is an investigation into
openaire   +2 more sources

Brand Identity and Brand Image of Consumers in Retro Marketing Context: A Research on GAUN Academicians

2017
Pazarlamanın post modern dönemegeçişiyle birlikte pazarlamada yeni kavramlar ortaya çıkmaya başlamıştır. Bukavramlardan birisi de unutulmuş ürünleri, markaları yeniden canlandırmayıamaçlayan, eski ve yeninin doğru bir şekilde birleştirilmesini sağlayan retropazarlamadır.
SARIÇİÇEK, Reyhan, ÇOKAY ÇOPUROĞLU, Filiz, KORKMAZ, İbrahim Halil   +2 more
openaire   +1 more source

Nostalgic Play of Marketing: Retro Branding

2008
Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
openaire   +1 more source

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

2021
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
openaire   +1 more source

Developing a retro brand community: Re‐releasing and marketing anti‐apartheid protest music in post‐apartheid South Africa

Consumption Markets & Culture, 2008
1980s South Africa was a constrained context within which to produce protest music. Apartheid censorship prevented protest music from reaching a mass market. This was an especially dire situation for white protest musicians who (unlike black musicians) were restricted by a small potential audience and also limited by the cultural boycott, precluding ...
openaire   +1 more source

The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal

Journal of Marketing Management, 2022
Pei-Chi Chen
exaly  

Communication Effects of Product-Category Fit of Retro Brands

The Treatise on The Plastic Media, 2021
openaire   +1 more source