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Communication Effects of Product-Category Fit of Retro Brands
The Treatise on The Plastic Media, 2021openaire +1 more source
Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
Purpose: The aim of this study is to examine the impact of retro product advertisements shared on social media on consumers' brand relationships and purchase intentions. Specifically, it seeks to understand how these advertisements influence consumers' perceptions of credibility, quality, and ease of understanding, and how these perceptions, in turn ...
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Purpose: The aim of this study is to examine the impact of retro product advertisements shared on social media on consumers' brand relationships and purchase intentions. Specifically, it seeks to understand how these advertisements influence consumers' perceptions of credibility, quality, and ease of understanding, and how these perceptions, in turn ...
openaire +1 more source
Brand New Your Retro? Yugo-nostalgia and/as Yugo-futurism in alternative and popular music
Through its different forms, Yugoslav (popular and alternative) music serves as one of the essential and most common materials of post-Yugoslav collective memory, both trans-nationally and trans-generationally. Similarly, numerous approaches, different theoretical and media discourses, covering the several decades of the musical and pop-cultural ...openaire +1 more source
Converse’s Chuck Taylor: Future Growth of a Retro Brand
2018Arpita Agnihotri, Saurabh Bhattacharya
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Retro-translocation of proteins from the endoplasmic reticulum into the cytosol
Nature Reviews Molecular Cell Biology, 2002Billy Tsai, Yihong Ye
exaly