Results 161 to 170 of about 37,524 (203)

Art State of Retro Marketing in the Modern Times

2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021
In the competitive days in which we live, it is very easy for big brands to decline, which leads to a drop in sales and a loss of the ability of brands to be spontaneously evoked in the minds of consumers, which can even lead to the exit of the market.
Ana Braz, Ines Tavares, Joao Grazina, Osvaldo Silva, Anabela Marcos   +4 more
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Retro‐marketing: yesterday’s tomorrows, today!

Marketing Intelligence & Planning, 1999
The past may be a foreign country, according to L.P. Hartley, but marketers seem to have secured resident alien status. Retro products, services, advertisements and pricing policies are everywhere apparent, as are heritage centres, mega‐brand museums, festival shopping malls and retrorestaurants like Planet Hollywood, Hard Rock Café or Dick Clarke’s ...
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Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase

Association of Marketing Theory and Practice Proceedings, 2022
<em>In marketing, nostalgia involves linking a product, service, or brand to the past to create an emotional connection. While it has existed in marketing positioning for some time, it has become a strategy that marketers can take advantage of through retro marketing. Retro marketing involves relaunching a product or service brand from an earlier
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Nostalgia through Retro Marketing for Modern Brand Relevance

International Journal of Global Research Innovations & Technology
This article explores the strategic use of retro marketing a form of nostalgia-driven branding in creating emotional connections, enhancing brand identity, and influencing consumer behaviour across generations. Drawing upon examples from Indian and global markets, the paper analyses the psychological appeal of retro marketing and identifies its forms ...
Ranjeeta Madhwani, Priyanka Baid
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Forecasting Market Prices with Causal-Retro-Causal Neural Networks

2012
Forecasting of market prices is a basis of rational decision making [Zim94]. Especially recurrent neural networks (RNN) offer a framework for the computation of a complete temporal development. Our applications include short- (20 days) and long-term (52 weeks) forecast models.
Hans-Georg Zimmermann, Ralph Grothmann, Christoph Tietz   +2 more
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Political Advertising as Political Marketing: A Retro-Forward Perspective

Journal of Political Marketing, 2012
Political advertising continues to be a foundation of political marketing, both in the United States and around the world. The perspective presented here provides a look back at what researchers have accomplished in political advertising research over the past five decades, followed by an assessment of the most important priorities for future research.
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Marketing for Muggles: Harry Potter and the Retro Revolution

Journal of Marketing Management, 2001
Retro is everywhere these days. The cinemas are chock-ablock with remakes, sequels and prequels. The music industry is retro a-go-go. The anti-capitalist protests in Seattle are '68 all over again. Retro diseases, from foot-andmouth to tuberculosis, stalk the green, unpleasant land.
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Retro from the get-go: reactionary reflections on marketing's yestermania

Journal of Historical Research in Marketing, 2013
Purpose– The purpose of this study is to raise the issue of contemporary retromania with marketing historians.Design/methodology/approach– This is a reflective essay combining personal experiences with empirical exemplars.Findings– It is found that retromarketing is a subject requiring scholarly scrutiny. The commodification of the past is increasingly
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A BIBLIOMETRIC STUDY ON RETRO AND NOSTALGIA MARKETING

2022
Retro and nostalgia marketing is one of the ways to interact and communicate with consumers in the field of marketing. This study aims to evaluate retro and nostalgia marketing studies published by academics bibliometrically. Bibliometric analysis was applied to 204 articles published in the Web of Science databases under the title of retro marketing ...
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RETRO MARKETING AND TITOGRAD: NON – DARK TOURISM PERSPECTIVE

ABSTRACT In the post-socialist era, Montenegro has evolved into a growing destination brand but has also become the European country most reliant on tourism. After the COVID-19 pandemic, with a new wave of nationalism, migration, economic crises and fear of terrorism sweeping through Europe, the phenomenon of retro marketing and nostalgia as tourism ...
Vitić Ćetković, Andriela, Jovanović, Ivona, Lazović, Mihaela   +2 more
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