Results 161 to 170 of about 37,526 (189)

Art State of Retro Marketing in the Modern Times

2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021
In the competitive days in which we live, it is very easy for big brands to decline, which leads to a drop in sales and a loss of the ability of brands to be spontaneously evoked in the minds of consumers, which can even lead to the exit of the market.
Ana Braz, Ines Tavares, Joao Grazina, Osvaldo Silva, Anabela Marcos   +4 more
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Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase

Association of Marketing Theory and Practice Proceedings, 2022
<em>In marketing, nostalgia involves linking a product, service, or brand to the past to create an emotional connection. While it has existed in marketing positioning for some time, it has become a strategy that marketers can take advantage of through retro marketing. Retro marketing involves relaunching a product or service brand from an earlier
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Nostalgia through Retro Marketing for Modern Brand Relevance

International Journal of Global Research Innovations & Technology
This article explores the strategic use of retro marketing a form of nostalgia-driven branding in creating emotional connections, enhancing brand identity, and influencing consumer behaviour across generations. Drawing upon examples from Indian and global markets, the paper analyses the psychological appeal of retro marketing and identifies its forms ...
Ranjeeta Madhwani, Priyanka Baid
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Forecasting Market Prices with Causal-Retro-Causal Neural Networks

2012
Forecasting of market prices is a basis of rational decision making [Zim94]. Especially recurrent neural networks (RNN) offer a framework for the computation of a complete temporal development. Our applications include short- (20 days) and long-term (52 weeks) forecast models.
Hans-Georg Zimmermann, Ralph Grothmann, Christoph Tietz   +2 more
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A BIBLIOMETRIC STUDY ON RETRO AND NOSTALGIA MARKETING

2022
Retro and nostalgia marketing is one of the ways to interact and communicate with consumers in the field of marketing. This study aims to evaluate retro and nostalgia marketing studies published by academics bibliometrically. Bibliometric analysis was applied to 204 articles published in the Web of Science databases under the title of retro marketing ...
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RETRO MARKETING AND TITOGRAD: NON – DARK TOURISM PERSPECTIVE

ABSTRACT In the post-socialist era, Montenegro has evolved into a growing destination brand but has also become the European country most reliant on tourism. After the COVID-19 pandemic, with a new wave of nationalism, migration, economic crises and fear of terrorism sweeping through Europe, the phenomenon of retro marketing and nostalgia as tourism ...
Vitić Ćetković, Andriela, Jovanović, Ivona, Lazović, Mihaela   +2 more
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Pharmacokinetic comparisons of tail-bleeding with cannula- or retro-orbital bleeding techniques in rats using six marketed drugs

Journal of Pharmacological and Toxicological Methods, 2007
The evaluation of drug disposition properties of chemical entities in drug discovery research typically involves the conduct of pharmacokinetic studies in rodents that requires blood sampling over several time points, preferably without disrupting the physiological status of the animals.
Yu-hua, Hui, Naijia Helen, Huang, Lewis, Ebbert, Holly, Bina, Alan, Chiang, Carma, Maples, Michael, Pritt, Tom, Kern, Nita, Patel   +8 more
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Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

2021
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
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Nostalgic Play of Marketing: Retro Branding

2008
Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
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CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA

2021
In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to increase customer satisfaction and can be used as a marketing strategy for businesses.
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