Results 171 to 180 of about 1,591 (196)

Retro‐marketing: yesterday’s tomorrows, today!

Marketing Intelligence & Planning, 1999
The past may be a foreign country, according to L.P. Hartley, but marketers seem to have secured resident alien status. Retro products, services, advertisements and pricing policies are everywhere apparent, as are heritage centres, mega‐brand museums, festival shopping malls and retrorestaurants like Planet Hollywood, Hard Rock Café or Dick Clarke’s ...
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Political Advertising as Political Marketing: A Retro-Forward Perspective

Journal of Political Marketing, 2012
Political advertising continues to be a foundation of political marketing, both in the United States and around the world. The perspective presented here provides a look back at what researchers have accomplished in political advertising research over the past five decades, followed by an assessment of the most important priorities for future research.
Lynda Lee Kaid
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Marketing for Muggles: Harry Potter and the Retro Revolution

Journal of Marketing Management, 2001
Retro is everywhere these days. The cinemas are chock-ablock with remakes, sequels and prequels. The music industry is retro a-go-go. The anti-capitalist protests in Seattle are '68 all over again. Retro diseases, from foot-andmouth to tuberculosis, stalk the green, unpleasant land.
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Retro from the get-go: reactionary reflections on marketing's yestermania

Journal of Historical Research in Marketing, 2013
Purpose– The purpose of this study is to raise the issue of contemporary retromania with marketing historians.Design/methodology/approach– This is a reflective essay combining personal experiences with empirical exemplars.Findings– It is found that retromarketing is a subject requiring scholarly scrutiny. The commodification of the past is increasingly
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Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing

Sport Marketing Quarterly
This study explores how political ideology influences sport consumer preference for retro marketing, focusing on social and economic conservatism. Retro marketing celebrates a team's history and is widely used in sport through rebranding and nostalgia-driven strategies.
Sophia D. Min, TzuShuo R. Wang, Zachary Scola, Kevin K. Byon   +3 more
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Customer perception of retro marketing in its practical application

International Journal of Business Innovation and Research, 2019
Iveta Broučková, Eva Jaderná, Alena Srbová   +2 more
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Marketing – The Retro Revolution

2001
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A BIBLIOMETRIC STUDY ON RETRO AND NOSTALGIA MARKETING

2022
Retro and nostalgia marketing is one of the ways to interact and communicate with consumers in the field of marketing. This study aims to evaluate retro and nostalgia marketing studies published by academics bibliometrically. Bibliometric analysis was applied to 204 articles published in the Web of Science databases under the title of retro marketing ...
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Forecasting Market Prices with Causal-Retro-Causal Neural Networks

2012
Forecasting of market prices is a basis of rational decision making [Zim94]. Especially recurrent neural networks (RNN) offer a framework for the computation of a complete temporal development. Our applications include short- (20 days) and long-term (52 weeks) forecast models.
Hans-Georg Zimmermann, Ralph Grothmann, Christoph Tietz   +2 more
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Nostalgia through Retro Marketing for Modern Brand Relevance

International Journal of Global Research Innovations & Technology
This article explores the strategic use of retro marketing a form of nostalgia-driven branding in creating emotional connections, enhancing brand identity, and influencing consumer behaviour across generations. Drawing upon examples from Indian and global markets, the paper analyses the psychological appeal of retro marketing and identifies its forms ...
Ranjeeta Madhwani, Priyanka Baid
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