Ameliorative potential of pomegranate juice against synthetic colorant (E124)-induced biochemical and histopathological changes in the rat brain and testes. [PDF]
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Identifying priorities and developing collaborative action plans to improve accessible housing practice, policy, and research in Canada. [PDF]
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Single Incision Sling Surgery for Female Stress Urinary Incontinence: A Retrospective Cohort Single-Institution Study. [PDF]
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Yellow Fever in Pregnancy: A Comprehensive Review of the Clinical Implications and Vaccination in the Context of the 2024-2026 Americas Outbreak. [PDF]
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Enhancing Data-Driven Decision-Making in HIV Care With Viral Load and Early Infant Diagnosis Data Dashboards in Côte d'Ivoire: Qualitative Study. [PDF]
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The Effect of Retro Marketing On The Purchasing Behavior of University Students
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Establishing a retro-marketing rental company
‘Establishing a retro-marketing rental company: VW Kamper’ is a teaching case study primarily targeted for postgraduate and advanced undergraduate entrepreneurship, marketing and management students who are seeking to learn a range of small business start-up business planning and evaluation methods.
Hee-Jung Kim, Youn-Dong Choi
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Exploring retro marketing with sport marketing professionals
Sport, Business and Management: An International Journal, 2019Purpose The purpose of this paper is to expand our understanding of retro marketing in sport through the perspective of sport marketers. Design/methodology/approach Fourteen sport marketers involved in their team’s marketing and utilized retro participated in topical interviews.
Zach Scola, Brian S. Gordon
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Art State of Retro Marketing in the Modern Times
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021In the competitive days in which we live, it is very easy for big brands to decline, which leads to a drop in sales and a loss of the ability of brands to be spontaneously evoked in the minds of consumers, which can even lead to the exit of the market.
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Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase
<em>In marketing, nostalgia involves linking a product, service, or brand to the past to create an emotional connection. While it has existed in marketing positioning for some time, it has become a strategy that marketers can take advantage of through retro marketing. Retro marketing involves relaunching a product or service brand from an earlier
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