Results 181 to 190 of about 1,591 (196)

Pharmacokinetic comparisons of tail-bleeding with cannula- or retro-orbital bleeding techniques in rats using six marketed drugs

Journal of Pharmacological and Toxicological Methods, 2007
The evaluation of drug disposition properties of chemical entities in drug discovery research typically involves the conduct of pharmacokinetic studies in rodents that requires blood sampling over several time points, preferably without disrupting the physiological status of the animals.
Yu-hua, Hui, Naijia Helen, Huang, Lewis, Ebbert, Holly, Bina, Alan, Chiang, Carma, Maples, Michael, Pritt, Tom, Kern, Nita, Patel   +8 more
openaire   +2 more sources

CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA

2021
In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to increase customer satisfaction and can be used as a marketing strategy for businesses.
openaire   +1 more source

Nostalgic Play of Marketing: Retro Branding

2008
Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
openaire   +1 more source

Let’s do the time warp again: a marketing manifesto for retro revolutionaries

2003
A spectre is stalking marketing: the spectre of consumerism. All the powers of old marketing have entered into a holy alliance to exorcise this spectre: Kotier & Levitt, Gronroos & Gummesson, Procter & Gamble, Bang & Olufsen. But they are wasting their time. Consumers have had enough, more than enough.
openaire   +1 more source

(Dis)continuity and advisory challenges in farmer-led retro-innovation: biological pest control and direct marketing in Latvia

Journal of Agricultural Education and Extension, 2022
Emīls Kilis, Anda Adamsone-Fiskovica, Sandra Sumane   +2 more
exaly  

Marketing—The Retro Revolution

Journal of Macromarketing, 2002
openaire   +1 more source

Are we nearly there yet? On the retro-dominant logic of marketing

Marketing Theory, 2007
openaire   +1 more source

Blending the past and present in a retro branded music concert: the impact of nostalgia proneness

Journal of Product and Brand Management, 2018
Myriam Ertz
exaly  

Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design

European Journal of Innovation Management, 2013
Claire-Lise Ackermann
exaly  

Back to the future: adoption and diffusion of innovation in retro-industries

European Journal of Innovation Management, 2013
Sylvaine Castellano, Francesco Schiavone   +1 more
exaly