Results 191 to 196 of about 1,591 (196)

Developing a retro brand community: Re‐releasing and marketing anti‐apartheid protest music in post‐apartheid South Africa

Consumption Markets and Culture, 2008
exaly  

Consumer Co-Creation for the Revival of a Retro Brand

2023
exaly  

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

Journal of Brand Management, 2012
exaly  

The impact of retro imagery on historic travel intentions

Journal of Vacation Marketing
Aaron Schibik
exaly  

Consumer Responses to Retro Marketing Applied to Consumer Places - Focusing on Place Nostalgia and Place Attachment

Journal of Marketing Management Research, 2018
openaire   +1 more source

Fiat500wantsyou. Un caso di convergenza di retro-marketing, cooperative innovation e community management

2008
DALLI, DANIELE, CUCCO R.
openaire   +1 more source