Results 51 to 60 of about 37,479 (151)
Assessing the awareness and importance of housing sustainability in Queensland [PDF]
, 2011 Sustainability has been a major factor and determinant of commercial property design, construction, retro-fitting and landlord and tenant requirements over the last decade, supported by the introduction of rating tools such as NABERS and GreenStar and ...
Bryant, Lyndall, Eves, Chris
core +1 more source
A structural model to examine the antecedents and consequences of customer with experiential brands [PDF]
, 2010 Despite the increasing attention towards customer experience, empirical research to explain this notion, its antecedents and its consequences is still limited.
Ismail, AR, Melewar, TC
core
Aesthetic Dissonance. On Behavior, Values, and Experience through New Media. [PDF]
, 2019 Aesthetics is thought of as not only a theory of art or beauty, but also includes sensibility, experience, judgment, and relationships. This paper is a study of Bernard Stiegler’s notion of Aesthetic War (stasis) and symbolic misery. Symbolic violence is
Mróz, Adrian
core
Beyond the Wall: Typography from the German Democratic Republic [PDF]
, 2004 1989: The German Democratic Republic (GDR) still existed and the Berlin Wall was still standing. Communism was alive in Europe. Hard to believe now, yet only fifteen years ago, a reality.
Carruthers, Grant, Yee, Joyce
core
Pazarlamanın nostaljik oyunu: Retro markalama / Nostalgic play of marketing: Retro branding
, 2016 Unutulmuş markaların canlandırılması ve yeniden revaç bulması amacıyla geliştirilen pazarlama çabaları, eski ve yeninin bir sentezini sunan retro markalama kapsamında ele alınmaktadır. Bu kapsamda, geçmiş deneyimlerini yeniden yaşamak isteyen orta yaş ve üzeri tüketicilerle birlikte, geçmişle bağlar kurmak isteyen post modern bireyler hedeflenmektedir.
openaire +1 more source
Colour & Trend Forecasting in a Sustainable World [PDF]
This paper challenges the underlying philosophy of the colour and trend forecasting sector and the process currently used to market and promote trends that are contributing to excessive mass consumer consumption and the mass production of devaluing ...
Cassidy, Tracy Diane
core
El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci.
, 2022 El retro marketing se ha convertido en un elemento esencial, y se ha revelado un factor clave para distintas marcas que predominan en el mercado. Desde que el término fue acuñado por Simon Reynolds, al inicio del siglo XXI, el concepto ha evolucionado y se ha aplicado a diferentes ámbitos desde la sociología hasta el marketing moderno.
Solís Gutiérrez, Teresa Paulette +1 more
openaire +1 more source
Amy's story: a research agenda for smoking cessation in pregnancy [PDF]
, 2011 The purpose of this paper is to report on a case from Nottinghamshire County Primary Care Trust (PCT) as an exploratory study examining the role of social marketing’s contribution to smoking cessation during pregnancy. Insights from the case will be used
Allison, C, Allison, SA, Hiller, A
core
The Beatles, dai videoclip agli spot pubblicitari [PDF]
, 2013 A cinquant’anni dal loro primo successo ed a quaranta dal loro scioglimento, i Beatles rimangono il più grande fenomeno musicale del loro secolo e continuano ad avere grande importanza nel panorama culturale del nostro tempo. A prescindere dal costante
Ambrosi, Eugenio
core +1 more source
Retro marketing e inovação empresarial em Portugal
, 2019 Quando se começou a estudar o retro marketing no final do século XX, temeu-se que se tratasse apenas de uma obsessão dos gestores de marketing pelo passado. No entanto, a atenção do marketing pelo passado e pela nostalgia a ele associado não desapareceu e parece ganhar importância. As empresas vêm no retro marketing uma estratégia muito menos arriscada
openaire +1 more source