Results 171 to 180 of about 29,488 (189)

A New RFM Model Approach: RFMS

2023
Semra Erpolat Taşabat, Tayfun Özçay, Salih Sertbaş, Esra Akca   +3 more
openaire   +1 more source

Fuzzy target selection using RFM variables

Proceedings Joint 9th IFSA World Congress and 20th NAFIPS International Conference (Cat. No. 01TH8569), 2002
An important data mining problem from the world of direct marketing is target selection. The main task in target selection is the determination of potential customers for a product from a client database. Target selection algorithms identify the profiles of customer groups for a particular product, given data about the clients and a test sample of ...
openaire   +3 more sources

A New Perspective on RFM Analysis

2017
The aim of this chapter is proposing a novel integrated Fuzzy Group Multiple Attribute Decision Making (FGMADM) and Fuzzy C-Means Clustering (FCM) as a DM tool for segmentation of customers (retailers), based on an updated RFM model. For this purpose, the most important criteria to evaluate retailers from the in depth literature survey and experts ...
Mohammad Hasan Aghdaie, Parham Fami Tafreshi   +1 more
openaire   +1 more source

Visualizing RFM Segmentation

Proceedings of the 2004 SIAM International Conference on Data Mining, 2004
Ron Kohavi, Rajesh Parekh
openaire   +1 more source

การวิเคราะห์แบบ RFM ในการแบ่งกลุ่มผู้ใช้งานตามพฤติกรรมการยืมทรัพยากรสารสนเทศของสำนักทรัพยากรการเรียนรู้คุณหญิงหลง อรรถกระวีสุนทร มหาวิทยาลัยสงขลานครินทร์

Journal of Library and Information Science Srinakharinwirot University, 13, 1, 29 ...
openaire   +1 more source

RFM 2022 Cover Page

2022 IEEE International RF and Microwave Conference (RFM), 2022
openaire   +1 more source

RFM Analysis

2008
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin   +2 more
openaire   +1 more source

Маркетинговое RFM-сегментирование клиентской базы

2019
В современном мире главным ресурсом становится информация. Технологии Big Data – будущее, ключ к необъятным объёмам новой информации и правильное направление развития в современном информационном обществе. Для практического изучения применения больших данных в экономике и маркетинге был выбран метод RFM-сегментирования клиентской базы интернет-магазина
openaire   +1 more source

Personalized Dynamic Pricing with RFM Modeling

Proceedings of the 2021 7th International Conference on e-Society, e-Learning and e-Technologies, 2021
Dimitrios Kelesakis, Konstantinos N. Vavliakis, Andreas L. Symeonidis   +2 more
openaire   +1 more source

Fast RFM Analysis in Sequence Data

2023 IEEE 29th International Conference on Parallel and Distributed Systems (ICPADS), 2023
Yanxin Zheng, Wensheng Gan, Zefeng Chen, Pinlyu Zhou, Xiangxiao Diao   +4 more
openaire   +1 more source