Results 71 to 80 of about 3,591 (157)

Social Media Perspectives on a Future HIV Vaccine: Mixed Methods Analysis. [PDF]

open access: yesJMIR Infodemiology
Rabin MA   +6 more
europepmc   +1 more source

Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories [PDF]

open access: yes
This thesis investigates the role of information framing strategies for services advertising. The framing strategy refers to the distinguishable pattern in the manifest advertisement (McQuarrie and Mick 1996) and represents the structural composition of the information presented (Tsai 2007). Focusing on services is an important line of enquiry which is
openaire   +2 more sources

Some analyses of the first person plural in the portuguese language in ult Magazine Dossier: Epistemic modalization features and different meanings associated with ethos, pathos and logos categories of rhetoric

open access: yes, 2019
Investiga-se, neste artigo, o uso da primeira pessoa do plural em recortes do texto Consciência e lutas feministas: conquistas e desafios no Brasil, texto que apresenta o dossiê Percepções do Feminino e Ações Feministas, publicado na Revista Cult/Edição 210/2016.
Bini, Renan Paulo   +1 more
openaire   +1 more source

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