Dataset for the electronic customer relationship management based on S-O-R model in electronic commerce [PDF]
Customer loyalty is difficult to establish because of the danger of online transactions, which causes risk in all transaction procedures. The dataset presents the survey data including three factors as electronic loyalty, perceived mental benefits ...
Bui Thanh Khoa
doaj +4 more sources
Enhancing students’ English language learning via M-learning: Integrating technology acceptance model and S-O-R model [PDF]
With the impact of COVID-19, many university students may not be able to learn English in the physical classroom in a traditional way. Students' English learning effectiveness and outcome were threatened when English learning was forced to turn online ...
Michael Yao-Ping Peng +2 more
doaj +4 more sources
Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites [PDF]
In recent years, influencer marketing has gained increasing popularity, with many influencers embedding product information into their content (e.g., videos and articles).
Tanaporn Hongsuchon +2 more
doaj +5 more sources
Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model [PDF]
The primary objective of the present research is to examine the impact of touch and gustatory stimuli on airline image and repurchase intention. Furthermore, the present research examines the moderating role of price fairness and mediation impact of ...
Perumal, Selvan +2 more
doaj +2 more sources
TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”.
Yiben Liu, Shuhua Zhou, Hongzhong Zhang
doaj +2 more sources
INTENTION TO USE VIRTUAL REALITY IN SARAWAK TOURISM DESTINATIONS: A TEST OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL [PDF]
The industry of tourism in Malaysia is highly recognized for its contribution to the national economy and employment opportunities. However, following the strike of global epidemic due to COVID-19, the number of visitations by tourists has plunged and ...
Chee-Hua CHIN +3 more
doaj +1 more source
Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model
Brand design expands the connotation and extension of products, satisfying consumers’ purchase needs to a maximum extent. This study aims to use the S-O-R theory to explore the key factors that stimulate consumers’ behaviors in purchasing bottled water ...
Fa Wang +3 more
doaj +2 more sources
TikTok has one of the most advanced algorithm systems and is the most addictive as compared to other social media platforms. While research on social media addiction is abundant, we know much less about how the TikTok information system environment ...
Yao Qin +2 more
doaj +1 more source
Relationship between the Conflict of Interest and Ethical Decision Making in Auditors with Moderate role of Ethical Judgment: A Combination of Social Cognitive Theory and Throughput Model of Decision-Making [PDF]
Purpose: The purpose of this study is to survey the relationship between the conflict of interest and ethical decision making in auditors with the moderate role of ethical judgment with a combination of social cognitive theory and throughput model of ...
Mojtaba Bordbar +2 more
doaj +1 more source
Orbital-selective superconductivity in a two-band model of infinite-layer nickelates [PDF]
In the present Rapid Communication, we explore superconductivity in $\mathrm{Nd}\mathrm{Ni}{\mathrm{O}}_{2}$ and $\mathrm{La}\mathrm{Ni}{\mathrm{O}}_{2}$ employing a first-principles derived low-energy model Hamiltonian, consisting of two orbitals: Ni ...
Priyo Adhikary +4 more
semanticscholar +1 more source

