From HTQA to WOM: An S-O-R Model in Chinese Honeymoon Tourism
International Journal of Research and Innovation in Social ScienceThis study investigates the development and dynamics of the honeymoon tourism industry, with a specific focus on the rapidly expanding Chinese market. Grounded in the Stimulus-Organism-Response (S-O-R) theoretical framework, this research constructs a conceptual model to address existing gaps in understanding how honeymoon tourism quality attributes ...
Chen Yuan, Sathiswaran A/L Uthamaputhran
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From recreation to responsibility: Increasing environmentally responsible behavior in tourism
, 2020Environmentally responsible behavior (ERB) matters a great deal for the long-term success of tourist destinations. Building upon the Stimulus-Organism-Response (S-O-R) framework, the current study constructed an integrated model to demonstrate perceived ...
Lujun Su, M. Hsu, Robert E. Boostrom
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Impact of Online Reviews on Consumer Learning and Attitude: An Analysis through S-O-R Model
LBS Journal of Management & Research, 2017In this era of digitisation, individuals purposely engage in buying online, which is the process of procuring goods and services from merchants who sell on the web medium. Such e-commerce platforms ensure that shoppers can visit the online stores from the comfort of their homes and shop even when they are commuting.
Vivek Mishra, Mukti Prakash Behera
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Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model
International Journal of Electronic Business, 2023Thanh-Binh Phung +2 more
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Compulsive buying behavior in a Muslim context: application of the S-O-R model to Moroccan society
Journal of Islamic MarketingPurpose This study aims to examine the mechanisms underlying compulsive buying behavior in emerging markets, focusing on Morocco, by integrating social, advertising and psychological variables within a unified framework based on the stimulus–organism–response model.
Fatimazahra Rais +2 more
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The Mobile Payment Application Acceptance Model of China: on the Basis of S-O-R Theory
Proceedings of the 2023 4th Asia Service Sciences and Software Engineering Conference, 2023Shulan Chen +3 more
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This study explores the impact of Metaverse Gamified Marketing Activities (MGMA) on Positive Word-of-Mouth (PWOM) intention, purchase intention, and brand loyalty within the metaverse. Drawing from an online survey involving 516 consumers based in the UK,
A. Al-Adwan +5 more
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APPLYING THE S-O-R MODEL TO PREDICT REPURCHASE INTENTION IN PAID DIGITAL SUBSCRIPTION APPLICATIONS
This study employs the stimulus–organism–response (S–O–R) framework to predict whether Generation Z users in Vietnam will continue to pay for digital application services. A quantitative research approach was adopted, with primary data collected from users who have prior experience with paid digital subscription applications.Sang Minh Vo +5 more
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Purchase Intention in Agricultural Products Live-Streaming Commerce: A S-O-R Model
2022Suting Yang +3 more
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Gamification and Impulsive Buying Behavior in Indian E-Commerce: An S-O-R Model Approach
Emperor International Journal of Finance and Management ResearchIn the fiercely competitive Indian e-commerce landscape, platforms like Amazon and Flipkart are increasingly adopting gamification strategies such as spin-the-wheel games, quizzes, and loyalty points to enhance user engagement and drive sales. This study examines the psychological mechanisms through which gamification influences consumers' impulsive ...
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