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Editorial: Sales Strategy (2010) [PDF]
Technology Innovation Management Review, 2010 The editorial theme for this issue of the OSBR is Sales Strategy. While "marketing" is everything a company does to build interest in its offers, "sales" consists of converting these offers into cash.
Chris McPhee
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Designing marketing and sales strategies model in the chain stores industry [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: The evolution of the international retail industry is to move from individual stand-alone stores that sell limited products to chain stores that offer more diverse product categories on a more economical scale.
Ali Mansouri kermanshahi +3 more
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Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry [PDF]
کاوشهای مدیریت بازرگانی, 2021 Introduction: The distribution industry, especially the food distribution industry, is considered as a significant part of the economy due to its huge revenue generation. This industry is of great importance in the field of operation and research for the
Mehdi Haghighi Kaffash +3 more
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Economic determinants of new product development
Journal of Modern Science, 2023 Preparation for the launch of a new product is a key element that will allow an organisation to maximise its chances of establishing itself in the consumer's mind.
Urszula Anisiewicz +4 more
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SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 The systematic literature review on sales performance, sales orientation, and customer orientation (SOCO) sheds light on sales success and the importance of measuring and evaluating sales performance using revenue, customer satisfaction, and retention ...
Yotapditya I.
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Off-plan property sales as an innovative financing option in real estate development [PDF]
Business & IT, 2023 Real estate development is fraught with many uncertainties leading to serious shortages particularly of affordable housing for the majority of urban population.
Kirk Kimaru Katwa, Luke M. Obala
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The organization for roadmap sales & marketing
Annals of Business Administrative Science, 2023 Roadmap sales & marketing is a medium- to long-term solution sales & marketing conducted by teams. Compared to one off sales & marketing, the sales scale will be dozens of times.
Yoshiaki Yamashiro
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Performance Implications of Sales & Marketing Strategy [PDF]
مدیریت بازرگانی, 2013 Recently in marketing literature sales function is viewed in a strategic level and recent work elevates sales strategy from a tactical component to a more strategic component. But what is sales strategy and how it affects sales performance in relation to
Zohreh Dehdashti Shahrokh +1 more
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Business Strategy Moderating Effect on the Relationship between Firms’ Social Responsibility Dimensions and Value Creation [PDF]
پژوهشهای تجربی حسابداری, 2022 The purpose of this paper is to value the economic, ethical and legal dimensions of corporate social responsibility by a new method and their impact on firms’ value creation, according to the moderating effect of business strategy. To do this, a combined
Leila Asadi +3 more
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Complexity, 2021 This paper discusses how word-of-mouth marketing affects the profits of product sales in social network-based shopping under good after-sales service.
Ying Yu +4 more
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