Results 11 to 20 of about 8,756,687 (341)
European Journal of Marketing, 2019 Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term relationships with foreign ...
Evangelia Katsikea +2 more
semanticscholar +3 more sources
The organization for roadmap sales & marketing
Annals of Business Administrative Science, 2023 Roadmap sales & marketing is a medium- to long-term solution sales & marketing conducted by teams. Compared to one off sales & marketing, the sales scale will be dozens of times.
Yoshiaki Yamashiro
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Performance Implications of Sales & Marketing Strategy [PDF]
مدیریت بازرگانی, 2013 Recently in marketing literature sales function is viewed in a strategic level and recent work elevates sales strategy from a tactical component to a more strategic component. But what is sales strategy and how it affects sales performance in relation to
Zohreh Dehdashti Shahrokh +1 more
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Business Strategy Moderating Effect on the Relationship between Firms’ Social Responsibility Dimensions and Value Creation [PDF]
پژوهشهای تجربی حسابداری, 2022 The purpose of this paper is to value the economic, ethical and legal dimensions of corporate social responsibility by a new method and their impact on firms’ value creation, according to the moderating effect of business strategy. To do this, a combined
Leila Asadi +3 more
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Complexity, 2021 This paper discusses how word-of-mouth marketing affects the profits of product sales in social network-based shopping under good after-sales service.
Ying Yu +4 more
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Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms
Journal of Contemporary Administration and Management (ADMAN), 2023 In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online.
Yudiyanto Joko Purnomo
semanticscholar +1 more source
Jurnal Pendidikan dan Kewirausahaan, 2023 Promotional strategy is a strategy used by companies producing goods or services to be launched into the market commercially. Marketing strategy is the determination of policies and plans, goals and objectives that are carried out to achieve the ...
Amil Solihin +2 more
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MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS
International Journal of Economics and Management Research, 2023 In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business.
I. Nyoman +4 more
semanticscholar +1 more source
Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan [PDF]
Innovative Marketing, 2023 A marketing strategy is a firm’s overall plan for reaching prospective consumers and turning them into permanent customers of their services or products.
Mohammad Fawzi Shubita
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Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales [PDF]
Wine Business Journal, 2018 The case explores the marketing strategy of a German winery with a focus on sales and channel management. Mr. Voss, the CEO of a state-owned winery and the central character of the case has realized a turn-around of the winery in the last ten years.
Marc Dressler
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