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Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
Journal of Business & Industrial Marketing, 2023Purpose The COVID-19 pandemic has led to major sales strategy and process changes as many interactions migrated from face-to-face to virtual environments.
Marta Giovannetti +4 more
semanticscholar +1 more source
Transportation letters, 2023
Rail ticket allocation is a typical technique of revenue management that the operators determine the quantity of each train tickets allocated to each OD (Origin-Destination) pair.
Wen-liang Zhou, Xin Han
semanticscholar +1 more source
Rail ticket allocation is a typical technique of revenue management that the operators determine the quantity of each train tickets allocated to each OD (Origin-Destination) pair.
Wen-liang Zhou, Xin Han
semanticscholar +1 more source
, 2021
Customer entertainment is any activity considered to provide entertainment, amusement, or recreation. Business-to-business firms, as part of their sales strategy, have entertained customers for decades in hopes of influencing purchasing and building long-
Jared Oakley +4 more
semanticscholar +1 more source
Customer entertainment is any activity considered to provide entertainment, amusement, or recreation. Business-to-business firms, as part of their sales strategy, have entertained customers for decades in hopes of influencing purchasing and building long-
Jared Oakley +4 more
semanticscholar +1 more source
Luxury brands’ live streaming sales: the roles of streamer identity and level strategy
International Journal of Advertising, 2023Today, live streaming selling has grown and pioneered sales opportunities for luxury brands. Through a lens of influencer marketing and source credibility theory, this study investigates the role of streamer identity (i.e. internet celebrities and e-shop
Guoxin Li +4 more
semanticscholar +1 more source
, 2020
This paper attempts to analyze the relationship between the complementarity degrees of imperfect complementary products and sales strategies and give appropriate sales strategies for a two-stage supply chain.,With respect to two-stage supply chain ...
Yong Liu, Xiao-ying Wang, Wenwen Ren
semanticscholar +1 more source
This paper attempts to analyze the relationship between the complementarity degrees of imperfect complementary products and sales strategies and give appropriate sales strategies for a two-stage supply chain.,With respect to two-stage supply chain ...
Yong Liu, Xiao-ying Wang, Wenwen Ren
semanticscholar +1 more source
Performance implications of sales strategy: The moderating effects of leadership and environment
International Journal of Research in Marketing, 2010N. Panagopoulos, G. Avlonitis
semanticscholar +3 more sources