Results 151 to 160 of about 193 (183)
Some of the next articles are maybe not open access.
Shelf space allocation based on supplier competition
2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM), 2010In some retail contexts, displaying large quantities of inventory may stimulate demand. Suppliers are therefore continuously battling for the retailer's limited shelf space. This paper models the impact of inventory subsidy contracts on the competition between suppliers. Consider a supply chain with two competing suppliers and their common retailer. We
Hexin Wang, Gefei Zhou
openaire +1 more source
Estimation of product category sales responsiveness to allocated shelf space
International Journal of Research in Marketing, 1998A retail chain manager must draw on experience based on data available from his points of sale to diagnose space misallocations in stores and to make recommendations. This paper presents an empirical estimate of shelf space elasticities from a variety store chain database at product category level with a share of space vs.
Desmet, Pierre, Renaudin, Valérie
openaire +3 more sources
A data mining approach to product assortment and shelf space allocation
Expert Systems with Applications, 2007In retailing, a variety of products compete to be displayed in the limited shelf space since it has a significant effect on demands. To affect customers' purchasing decisions, retailers properly make decisions about which products to display (product assortment) and how much shelf space to allocate the stocked products (shelf space allocation).
Mu-Chen Chen, Chia-Ping Lin
openaire +1 more source
Exact Optimization and Decomposition Approaches for 2D Shelf Space Allocation
SSRN Electronic Journal, 2021Shelf space is one of the scarcest resources, and its effective management to maximize profits has become essential to gain a competitive advantage for retailers. We consider the two-dimensional shelf space allocation problem (2DSSAP) with additional features motivated by literature and our interactions with a local bookstore.
Burcu ÇAĞLAR GENÇOSMAN +1 more
openaire +1 more source
Incentive Strategies for Shelf-Space Allocation in Duopolies
2005We examine the issue of shelf-space allocation in a marketing channel where two manufacturers compete for a limited shelf-space at a retail store. The retailer controls the shelf-space to be allocated to brands while the manufacturers make advertising decisions to build their brand image and to increase final demand (pull strategy).
Guiomar Martín-Herrän, Sihem Taboubi
openaire +1 more source
A Multiobjective Evolutionary Algorithm for the Linear Shelf Space Allocation Problem
2008This paper presents a multiobjetive approach to solve the Linear Shelf Space Allocation Problem (LiSSAP), which consists on allocating lengths of shelves in a given shop to specific products or groups of products. Previously we gave the first steps towards the development of a commercially viable tool that used evolutionary computation to address the ...
Anna Esparcia-Alcázar +6 more
openaire +1 more source
Responsiveness of Drug Store Sales to Shelf Space Allocations
Journal of Marketing Research, 1969Sales-to-shelf facing relationships for three drug store products were proven significant in eight chain drug stores over a period of nine to sixteen weeks. Courses of action for the manufacturer and the retailer are defined by the significance of the relationship.
Jeffrey A. Kotzan, Robert V. Evanson
openaire +1 more source
International Game Theory Review, 2005
This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retailer offering the products of two competing manufacturers. The retailer controls the amount of shelf-space to allocate to both brands, while the manufacturers make advertising decisions in order to ...
Guiomar Martín-Herrán, Sihem Taboubi
openaire +2 more sources
This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retailer offering the products of two competing manufacturers. The retailer controls the amount of shelf-space to allocate to both brands, while the manufacturers make advertising decisions in order to ...
Guiomar Martín-Herrán, Sihem Taboubi
openaire +2 more sources
A Heuristic Approach for Integrated Storage and Shelf-Space Allocation
2015We address the joint allocation of storage and shelf-space, using an application motivated by the management of inventory items at Outpatient Clinics (OCs). OCs are limited health care facilities that provide patients with convenient outpatient care within their own community, as opposed to having them visit a major hospital.
Nazanin Esmaili +2 more
openaire +1 more source
Maximizing Revenue Through Two‐Dimensional Shelf‐Space Allocation
Production and Operations Management, 2015We consider the problem of optimally allocating contiguous rectangular presentation spaces in order to maximize revenues. Such problems are encountered in the arrangement of products in retail shelf‐space and in the design of feature advertising displays or webpages. Specifically, we allow (i) the shape of a product's presentation to have a vertical as
H. Neil Geismar +3 more
openaire +1 more source