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Intermediaries in the Online Advertising Market [PDF]
Marketing Science, 2021 We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.
D’annunzio, Anna, Russo, Antonio
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Developing client-centred marketing programmes in a fragile external environment [PDF]
E3S Web of Conferences, 2023 The background to this research was global economic instability, the impact of the pandemic and sanctions policies, which have had a negative impact on Russian trading companies. These facts make it necessary to reconsider strategic decisions with regard
Bondarenko Victoria A. +3 more
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Church, Communication and Culture, 2023 The communication of religious ideas has followed a path that is similar to the dissemination of other types of content. The Internet and social networks have enabled the appearance of new Catholic preachers with intense activity and a high number of ...
Carmen Fuente-Cobo +2 more
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PLEASE! WRAP THIS GIFT FOR ME: THE BRAND´S EFFECT WITH DIFFERENT PROMOTIONAL FRAMES [PDF]
ICTACT Journal on Management Studies, 2017 The main purpose of this study is to analyze the brand´s effect on advertising with different promotional frames [Discount vs. Save]. In total 178 individuals participated in the study.
Leonardo Aureliano-Silva +2 more
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BMC Health Services Research, 2021 Background Since the introduction in 1984 of Australia’s publicly-funded universal healthcare system, Medicare, healthcare financing has relied on a mix of public and private sources to meet the needs of the population (Sowa et al., Appl Health Econ ...
Lisa Tam +3 more
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Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution
SEISENSE Business Review, 2023 The pandemic has significantly impacted Metro Manila's local businesses in the Philippines. A series of lockdowns and government-imposed restrictions incapacitated the micro, small, and medium enterprises (MSMEs) because no customers could shop ...
Nelson B. Guillen Jr.
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Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods [PDF]
مدیریت بازرگانی, 2020 Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience.
Mozhde Valizade +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 The increasing popularity of neuromarketing has led to the emergence of various measurement methods, such as webcam-based eye-tracking technology. Webcam-based eye-tracking technology is noteworthy not only for its use in laboratories but also for its ...
Doğuş Yüksel
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SEISENSE Business Review, 2022 This study focuses on higher education institutions in Metro Manila, Philippines, with their initiative to use and adopt Massive Open Online Courses (MOOCs) by analyzing the continuance intention to use MOOC platforms among students or learners.
Nelson B. Guillen Jr.
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Research on Advertising Marketing in E-sports Competition in China [PDF]
E3S Web of Conferences, 2021 With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing.
Guo Xi
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