Results 11 to 20 of about 30,381 (262)
The Medici’s Influence: Revival of Political and Financial Thought in Europe
Belleten, 2021 The history of the European Renaissance has been written in many versions. The move from medieval to Renaissance period in world history shows clashes between empires and human nature. The contemporary scholars have many variants
Sema Yılmaz Genç, Hassan Syed
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Assessment of the enterprise marketing performance [PDF]
Problems and Perspectives in Management, 2017 Nowadays, the Ukrainian economic system is facing difficulties because of country’s integration into the world globalization processes, and crisis phenomena create uncertainty and lack of stability to entrepreneurship that results in the increase in risk
Maryna Korzh +2 more
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Humanities and Social Sciences, 2022 In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other market ...
Iliya CHUKIN +2 more
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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders
GfK Marketing Intelligence Review, 2014 Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look for taste leadership from certain peers Fashion bloggers take hold of the Internet “megaphone ...
McQuarrie Edward F., Phillips Barbara J.
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, 2021 This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible.
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MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND (SAMSUNG BRAND CASE STUDY)
Profetik, 2020 Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing.
Andhita Vidya Putri, Eriyanto .
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Stopovers as valued-based experience: A conceptual model
Annals of Tourism Research Empirical Insights, 2023 This study on stopovers, defined as consisting of a one to three-night transition to a destination featuring value-based experiences, uses a multi-site data collection approach of focus groups in six cities to examine stopovers during long-haul air ...
Filareti Kotsi +2 more
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International Journal of Communication, 2021 This study analyzes the (de)construction of imaginaries about Brazil by LGBTIQ+ immigrants and refugees, and begins by examining their media consumption.
Hadriel Theodoro, Denise Cogo
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Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
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Trends of Contemporary Research for New Media in Egypt [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلان, 2015 Conclusion: -All Arab studies in internet marketing and advertising were descriptive studies, while 7 out of 21 western studies were experimental studies.
Amany Bassyouny, Nagwa El Gazzar
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