Results 21 to 30 of about 30,381 (262)
Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
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Guerrilla Advertisement and Marketing
Procedia - Social and Behavioral Sciences, 2012 AbstractThis study examines the relationships, similarities, and differences among traditional advertising applications, guerrilla art, guerrilla marketing, and guerrilla advertising, all of which are interrelated. Guerrilla advertising differs from traditional advertising in that it is creative and allows for maximum turnover while spending the least ...
openaire +2 more sources
Guerrilla Advertising Strategies A Theoretical Approach
Journal of Architecture, Art & Humanistic Science, 2021 In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
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Media and CommunicationCurrent research on AI has extensively examined drivers that predict individuals’ attitudes and behavioral intentions toward AI use. Despite this, there is limited research that explores factors that influence consumers’ acceptance of AI integration into
Lisa Tam, Soojin Kim, Yi Gong
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The role of marketing and advertising in the legal profession
South African Journal of Economic and Management Sciences, 2000 The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and ...
A. Breytenbach, E. J. North
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Agricultural Market Structure, Generic Advertising, and Welfare
Journal of Agricultural and Resource Economics, 2003 This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal
James H. Cardon, Rulon D. Pope
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Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
The effect of education types on knowledge level in natural disaster information transfer
Frontiers in CommunicationThis study explores the most effective educational methods for conveying information about natural disasters in large institutions like universities. Focusing on a sample of 405 students from Ege University (Turkey), it examines whether knowledge levels ...
Mikail Batu +5 more
doaj +1 more source