Results 31 to 40 of about 30,381 (262)
An Advertising Policy Model in Digital Marketing Using Eye Tracking [PDF]
International Journal of Digital Content ManagementPurpose: This research aims to develop an advertising policy model in digital marketing based on eye tracking. Method: The research method is qualitative and based on grounded theory.
Seyed Hamid Mir Motahari +2 more
doaj +1 more source
Ease of use, security concerns and attitudes as antecedents of customer satisfaction in ATM banking [PDF]
Banks and Bank Systems, 2016 This study examines the influence of ease of use, security concerns and attitudes on South African consumers’ satisfaction with ATM banking services. Participants of the study were solicited through electronic mailing list of ATM users in South Africa ...
Hilda Bongazana Dondolo +1 more
doaj +1 more source
Does complementary role matter? An empirical study on paid search and social ads on purchase
South African Journal of Business Management, 2023 Purpose: Online integrated marketing is arousing extensive attention from industry and academia, whereas no uniform conclusion on the effectiveness of integrated versus single marketing has been reached thus far.
Zongwei Li +4 more
doaj +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Exploring motives behind Generation Y’s smartphone purchase [PDF]
Problems and Perspectives in Management, 2018 Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm.
Nkosivile Welcome Madinga +1 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Frontiers in Psychology, 2022 It is believed in many studies that the servitization of manufactures is driven by internal economy, but the situation in China may be somewhat different.
Hui Wang +3 more
doaj +1 more source
Advertiser Learning in Direct Advertising Markets
Marketing Science, 2023 By pooling information across many advertisers, direct buy ad networks can alleviate advertiser uncertainty about where to place ads, increasing publisher revenue and advertiser welfare.
Carl F. Mela +2 more
openaire +2 more sources
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source