Results 191 to 200 of about 870 (211)

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing, 2011
Murali Mantrala   +2 more
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Mirella Kleijnen   +2 more
exaly  

New product success in the consumer packaged goods industry: A shopper marketing approach

International Journal of Research in Marketing, 2018
Marnik Dekimpe   +2 more
exaly  

Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale

Journal of Consumer Marketing, 2012
Alessio Cavicchi
exaly  

Shopper Marketing 2.0: Opportunities and Challenges

Review of Marketing Research, 2014
Venkaṭesh Shankar
exaly  

The supply chain management of shopper marketing as viewed through a service ecosystem lens

International Journal of Physical Distribution and Logistics Management, 2014
Stephen Vargo, Robert F Lusch
exaly  

Retail shopper marketing: the future of promotional flyers

International Journal of Retail and Distribution Management, 2015
Marco Ieva, Cristina Ziliani
exaly  

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