Results 201 to 210 of about 900 (248)

The contagion of neurologic Immersion predicts retail purchases. [PDF]

Front Neurosci
Rancati G, Ghosh K, Barraza J, Zak PJ.
europepmc   +1 more source

A comparative analysis of food retail policy landscape in four Southeast Asian countries. [PDF]

Lancet Reg Health Southeast Asia
Phulkerd S, Samsiripong W, Borazon EQ, Teh WS, Saptari AF, Sameeha MJ, Fitri AA, Trisnasari S, Farrell P, Thow AM, Koon Poh B, SEAOFE Study Group.   +11 more
europepmc   +1 more source

Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence. [PDF]

PLoS One
Li M, Chung W.
europepmc   +1 more source

Shopping marketplace analysis based on customer insights using social media analytics. [PDF]

MethodsX
Nasrabadi N, Wicaksono H, Fatahi Valilai O.   +2 more
europepmc   +1 more source

In-store food promotions increase sales as well as household food waste. [PDF]

Sci Rep
Gravert C, Mormann M.
europepmc   +1 more source

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Shopper Marketing 2.0: Opportunities and Challenges

Review of Marketing Research, 2014
Abstract Shopper marketing describes the planning and execution of all marketing activities that influence a shopper along – and beyond – the path-to-purchase, from shopping trigger to purchase, consumption, repurchase, and recommendation stages.
Venkaṭesh Shankar
exaly   +2 more sources

Shopper marketing: A new challenge for Spanish community pharmacies

Research in Social and Administrative Pharmacy, 2014
Changes that have occurred over the past few decades in retailing and in the health care sector--namely, a drastic reduction in drug profit-margins, and a more critical use of health services by patients--have created a scenario characterized by rising competitiveness.
Diana Gavilan, Maria Avello, Carmen Abril   +2 more
exaly   +3 more sources

Retail shopper marketing: the future of promotional flyers

International Journal of Retail and Distribution Management, 2015
Purpose– The purpose of this paper is to evaluate the recent evolution of store flyers to illustrate how a tool of traditional marketing can be applied to generate insight on customer “couch-to-cart” behaviour thus supporting an innovating shopper marketing approach.
Cristina Ziliani, Marco Ieva
exaly   +3 more sources

Shopper-Marketing

2011
Ulrich Dirk Frey, Gabriele Hunstiger, Peter Dräger   +2 more
exaly   +2 more sources