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Digital Marketing and the Pillars of Shopper Experience [PDF]

Holistic Marketing Management Journal Volume 4 Issue 2, 2014
We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a deep commitment to these digital empowered intelligent ...
NEGRICEA, Costel Iliuta, PURCAREA, Ioan Matei   +1 more
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A profile of direct marketing television shoppers

Journal of Direct Marketing, 1987
The researchers used a national mail survey to gather data on the motivational, attitudinal, psychographic, and socioenvironmental characteristics of consumers. Stepwise discriminant analyses of 886 usable responses revealed that significant differences between direct marketing television shoppers and non-shoppers could be attributed to ten variables ...
E. Lincoln James, Isabella C.M. Cunningham   +1 more
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Profiling shoppers to aid market segmentation – an exploratory study of male shoppers in Leeds

International Journal of Business and Globalisation, 2012
There appears to be evidence from the USA that types of store, gender and shopping role are a key factor with men not enjoying trips to shopping malls but enjoying trips to the supermarket with the reverse true for women. In terms of the UK experience support for the USA study from a study of male and female shoppers in Leeds.
John Temperley, Ching Wei Ho
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Are Farmers' Market Shoppers Different From Cross-Shoppers? The Case of Hawaiian Avocado Purchasers

Journal of Food Products Marketing, 2013
Small- and medium-size growers use direct marketing and farmers’ markets to access customers and avoid supply chain intermediaries that increase costs of getting products to consumers. This study examined consumers’ use of agricultural product information sources and their shopping outlet patronage preferences for one type of locally grown produce ...
Pauline Sullivan, Catherine Chan-Halbrendt, Jyotsna Krishnakumar   +2 more
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Market segmentation of fresh meat shoppers in Taiwan

The International Review of Retail, Distribution and Consumer Research, 2002
Fresh meat product retailing at traditional markets in Taiwan causes concerns over meat safety issues.The agricultural administration has established programmes to raise consumer awareness of potential risks of fresh meat that have remained at room temperature for several hours.
Jane Lu Hsu, Wei-Hsien Chang
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Digitales Shopper-Marketing (online/offline(

2011
Online zu sein, ist heutzutage fur den Grosteil der Shopper zu einer Selbstverstandlichkeit geworden. In diesem Zusammenhang taucht immer wieder die Frage auf, wie sich Unternehmen diese Selbstverstandlichkeit zunutze machen und mit ihrer Marketingkommunikation darauf reagieren mussen.
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Market segmentation of online shoppers: a Bayesian approach

International Journal of Business Innovation and Research, 2021
Manit Mishra, Snigdha Mohapatra
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Shopper Marketing: A How-To Business Story

2016
<p><b><i>Shopper Marketing</i> outlines a practical approach to shopper marketing in order to grow both revenue and brand equity.</b> A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.</p>
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SHOPPER MARKETING AND THE POST CRISIS CONSUMER

2014
The purpose of the paper is to discuss, in the post crisis scenario, what is the relationship between pre-shopping behaviour and in-store marketing levers. Can in-store marketing still influence post crisis consumers as before or their new planning attitudes limit the impact of in-store shopper marketing?
CARDINALI, Maria Grazia, ZILIANI, Cristina   +1 more
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Fundamentals of Retailing & Shopper Marketing

2013
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
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