Results 211 to 220 of about 900 (248)
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Novi fenomen - "Shopper marketing"
Suvremena trgovina (Zagreb), 2008U radu se naglašava da se uvid u kupca i potrošača ne može steći samo u zatvorenim prostorima, među papirima. Te fenomene potrebno je razumjeti i doživjeti, te otkriti dimenziju koja se često nalazi "između redaka". Ne postoji jedinstveni pristup u definiranju "Shopper marketinga" ni u teoriji ni u praksi.
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Digital Marketing and the Pillars of Shopper Experience [PDF]
Holistic Marketing Management Journal Volume 4 Issue 2, 2014 In this fast growing system, many organizations increasingly resort to project management to all of their activities needs, need of change, of launching new products, of replacing the IT system. If top management start to really value and focus their effort on good project management, none organizations already master this science which involved many ...
NEGRICEA, Costel Iliuta +1 more
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A profile of direct marketing television shoppers
Journal of Direct Marketing, 1987The researchers used a national mail survey to gather data on the motivational, attitudinal, psychographic, and socioenvironmental characteristics of consumers. Stepwise discriminant analyses of 886 usable responses revealed that significant differences between direct marketing television shoppers and non-shoppers could be attributed to ten variables ...
E. Lincoln James +1 more
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Profiling shoppers to aid market segmentation an exploratory study of male shoppers in Leeds
International Journal of Business and Globalisation, 2012There appears to be evidence from the USA that types of store, gender and shopping role are a key factor with men not enjoying trips to shopping malls but enjoying trips to the supermarket with the reverse true for women. In terms of the UK experience support for the USA study from a study of male and female shoppers in Leeds.
John Temperley, Ching Wei Ho
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Are Farmers' Market Shoppers Different From Cross-Shoppers? The Case of Hawaiian Avocado Purchasers
Journal of Food Products Marketing, 2013Small- and medium-size growers use direct marketing and farmers’ markets to access customers and avoid supply chain intermediaries that increase costs of getting products to consumers. This study examined consumers’ use of agricultural product information sources and their shopping outlet patronage preferences for one type of locally grown produce ...
Pauline Sullivan +2 more
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Market segmentation of fresh meat shoppers in Taiwan
The International Review of Retail, Distribution and Consumer Research, 2002Fresh meat product retailing at traditional markets in Taiwan causes concerns over meat safety issues.The agricultural administration has established programmes to raise consumer awareness of potential risks of fresh meat that have remained at room temperature for several hours.
Jane Lu Hsu, Wei-Hsien Chang
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Market segmentation of online shoppers: a Bayesian approach
International Journal of Business Innovation and Research, 2021Manit Mishra, Snigdha Mohapatra
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Digitales Shopper-Marketing (online/offline(
2011Online zu sein, ist heutzutage fur den Grosteil der Shopper zu einer Selbstverstandlichkeit geworden. In diesem Zusammenhang taucht immer wieder die Frage auf, wie sich Unternehmen diese Selbstverstandlichkeit zunutze machen und mit ihrer Marketingkommunikation darauf reagieren mussen.
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Shopper Marketing: A How-To Business Story
2016<p><b><i>Shopper Marketing</i> outlines a practical approach to shopper marketing in order to grow both revenue and brand equity.</b> A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.</p>
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