Results 221 to 230 of about 900 (248)
Some of the next articles are maybe not open access.
Fundamentals of Retailing & Shopper Marketing
2013Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
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Shopper-Marketing: nationaler und internationaler Status
2011Shopper-Marketing als Teil einer holistischen Markenfuhrung wird vor allem durch Trends und Innovationen aus den USA angefuhrt. Hier werden Benchmarks gesetzt, Studien veroffentlicht, Insights innovativ und effizient umgesetzt. Aber auch andere Lander wie Japan und Grosbritannien holen auf dem Sektor des Shopper-Marketings stark auf, und auch ...
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The Applications of Video Analytics in Media Planning, Trade and Shopper Marketing
2014The paper intends to highlight the applications of video analytics, particularly the face detection/audience measurement systems in two main areas:
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Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Journal of Interactive Marketing, 2016Venkaṭesh Shankar +2 more
exaly
Innovations in Shopper Marketing: Current Insights and Future Research Issues
Journal of Retailing, 2011Venkaṭesh Shankar +2 more
exaly
New product success in the consumer packaged goods industry: A shopper marketing approach
International Journal of Research in Marketing, 2018Lien Lamey +2 more
exaly
Shopper Marketing and the Digital Last Mile
Journal of Advertising Research, 2012openaire +1 more source