Results 231 to 240 of about 900 (248)

Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale

Journal of Consumer Marketing, 2012
Alessio Cavicchi
exaly  

The supply chain management of shopper marketing as viewed through a service ecosystem lens

International Journal of Physical Distribution and Logistics Management, 2014
Robert F Lusch, Stephen L Vargo
exaly  

Shopper Marketing and the Role of In-Store Marketing

2014
openaire   +1 more source

Building brands with effective shopper marketing

The Business & Management Collection, 2011
openaire   +1 more source

Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Journal of Business Research, 2016
Dhruv Grewal, Anne L Roggeveen, Jens Nordfalt   +2 more
exaly  

Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns

Journal of Retailing, 2017
J Jeffrey Inman, Hristina Nikolova
exaly  

Short-Changed in the Job Market: A Shopper's Guide

Social Casework, 1979
Jerry L. Randolph, James B. Taylor
openaire   +1 more source

Shopper-Marketing – Einführung und Philosophie

Peter Dräger, Lars Roisch
openaire   +1 more source

Fundamentals of Retailing and Shopper Marketing

2013
Hillesland, Jan, Rudolph, Thomas, Meise, Jan Niklas, Gisholt, Odd, Bendixen, Alf, Fjeldstad , Truls, Nordfält, Jens, Clement, Jesper   +7 more
openaire   +1 more source

Foundations of Shopper Marketing

openaire   +1 more source