Results 231 to 240 of about 903 (250)

Shopper Marketing and the Role of In-Store Marketing

2014
openaire   +1 more source

The supply chain management of shopper marketing as viewed through a service ecosystem lens

International Journal of Physical Distribution and Logistics Management, 2014
Stephen Vargo, Robert F Lusch
exaly  

Building brands with effective shopper marketing

The Business & Management Collection, 2011
openaire   +1 more source

Shopper marketing moderators of the brand equity – behavioral loyalty relationship

Journal of Business Research, 2018
Debabrata Talukdar, Jeffrey Inman
exaly  

Shopper Marketing and the Digital Last Mile

Journal of Advertising Research, 2012
openaire   +1 more source

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

Journal of Marketing, 2014
Shibo Li, Raymond R Burke, Xiaoling Zhang   +2 more
exaly  

Shopper-Marketing – Einführung und Philosophie

Peter Dräger, Lars Roisch
openaire   +1 more source

Short-Changed in the Job Market: A Shopper's Guide

Social Casework, 1979
Jerry L. Randolph, James B. Taylor
openaire   +1 more source

Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Journal of Business Research, 2016
Dhruv Grewal, Anne L Roggeveen, Jens Nordfalt   +2 more
exaly  

Foundations of Shopper Marketing

openaire   +1 more source