Results 251 to 260 of about 32,632 (300)

A profile of direct marketing television shoppers

Journal of Direct Marketing, 1987
The researchers used a national mail survey to gather data on the motivational, attitudinal, psychographic, and socioenvironmental characteristics of consumers. Stepwise discriminant analyses of 886 usable responses revealed that significant differences between direct marketing television shoppers and non-shoppers could be attributed to ten variables.
E. Lincoln James, Isabella C.M. Cunningham   +1 more
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Shopper marketing: A new challenge for Spanish community pharmacies

Research in Social and Administrative Pharmacy, 2014
Changes that have occurred over the past few decades in retailing and in the health care sector--namely, a drastic reduction in drug profit-margins, and a more critical use of health services by patients--have created a scenario characterized by rising competitiveness.
Diana, Gavilan, Maria, Avello, Carmen, Abril   +2 more
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Are Farmers' Market Shoppers Different From Cross-Shoppers? The Case of Hawaiian Avocado Purchasers

Journal of Food Products Marketing, 2013
Small- and medium-size growers use direct marketing and farmers’ markets to access customers and avoid supply chain intermediaries that increase costs of getting products to consumers. This study examined consumers’ use of agricultural product information sources and their shopping outlet patronage preferences for one type of locally grown produce ...
Pauline Sullivan, Catherine Chan-Halbrendt, Jyotsna Krishnakumar   +2 more
openaire   +1 more source

Profiling shoppers to aid market segmentation – an exploratory study of male shoppers in Leeds

International Journal of Business and Globalisation, 2012
There appears to be evidence from the USA that types of store, gender and shopping role are a key factor with men not enjoying trips to shopping malls but enjoying trips to the supermarket with the reverse true for women. In terms of the UK experience support for the USA study from a study of male and female shoppers in Leeds.
John Temperley, Ching Wei Ho
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Digitales Shopper-Marketing (online/offline(

2011
Online zu sein, ist heutzutage fur den Grosteil der Shopper zu einer Selbstverstandlichkeit geworden. In diesem Zusammenhang taucht immer wieder die Frage auf, wie sich Unternehmen diese Selbstverstandlichkeit zunutze machen und mit ihrer Marketingkommunikation darauf reagieren mussen.
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Market segmentation of fresh meat shoppers in Taiwan

The International Review of Retail, Distribution and Consumer Research, 2002
Fresh meat product retailing at traditional markets in Taiwan causes concerns over meat safety issues.The agricultural administration has established programmes to raise consumer awareness of potential risks of fresh meat that have remained at room temperature for several hours.
Jane Lu Hsu, Wei-Hsien Chang
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Subcultural Differences among Direct Marketing Television Shoppers

2015
A national mail survey was used to gather information from direct marketing television shoppers about their attitudes, motivations, social environment, and attributions about their shopping behaviors. Subcultural differences between Black, White and Hispanic shoppers were analyzed by means of multiple discriminant analysis.
E. Lincoln James, Allen C. Harris
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Retail shopper marketing: the future of promotional flyers

International Journal of Retail & Distribution Management, 2015
Purpose– The purpose of this paper is to evaluate the recent evolution of store flyers to illustrate how a tool of traditional marketing can be applied to generate insight on customer “couch-to-cart” behaviour thus supporting an innovating shopper marketing approach.
ZILIANI, Cristina, IEVA, Marco
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Shopper-Marketing: nationaler und internationaler Status

2011
Shopper-Marketing als Teil einer holistischen Markenfuhrung wird vor allem durch Trends und Innovationen aus den USA angefuhrt. Hier werden Benchmarks gesetzt, Studien veroffentlicht, Insights innovativ und effizient umgesetzt. Aber auch andere Lander wie Japan und Grosbritannien holen auf dem Sektor des Shopper-Marketings stark auf, und auch ...
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Einsatz digitaler POS-Medien im Shopper-Marketing

2011
Der Store wird immer mehr als Kommunikationsmedium erkannt – mithin als Inszenierungsbuhne fur Marken und als Ausloser von Kaufimpulsen. Mit der rasanten technischen Entwicklung der letzten Jahre im Bereich von Bildschirmen und Displaylosungen sind konsequenterweise auch bewegte Bilder sowie interaktive Medien dabei, den POS zu erobern: mithilfe ...
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