Results 11 to 20 of about 12,160,184 (343)
West Science Interdisciplinary Studies, 2023 This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia.
Adelia Dwi Anggita +3 more
semanticscholar +1 more source
THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP
Media Ethics: Human Ecology a Connected World, 2023 The development of technology and information has also led to the existence of social media platforms or electronic commerce to make it easier for people to carry out economic activities in terms of buying and selling goods.
Cynthia Nur Rasyid, Lailatul Farida
semanticscholar +1 more source
International Journal of Retail & Distribution Management, 2022 Purpose This paper studies the effects of retailer app use on perceived shopping value and loyalty toward the retailer. It also investigates whether deal proneness moderates the relationship between app use and perceived shopping value.Design/methodology/
Michaël Flacandji, M. Vlad
semanticscholar +1 more source
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]
The Retail and Marketing Review, 2023 This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson +2 more
doaj +1 more source
Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty
Sustainability, 2021 Omni-channel retailing consists of the complete alignment of the different channels and touchpoints that generate a seamless experience for consumers, allowing them to move freely through all channels.
M. Cotarelo +3 more
semanticscholar +1 more source
Asian journal of research in business and management, 2022 Advancements in technology allows the integration of smartphone usage and online shopping. Current statistics have shown that there is an increasing number of online consumers.
Nadrul Shaqman, N. Hashim, W. K. Yahya
semanticscholar +1 more source
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram.
Asnawati, Wahyuni S.
doaj +1 more source
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI), 2022 This study was conducted with the aim of knowing the effect of hedonic shopping value and shopping lifestyle on the impulse buying of Albadar 6 gang community.
S. Wahyuni +2 more
semanticscholar +1 more source
Bussman Journal : Indonesian Journal of Business and Management, 2022 Hedonic Shopping Value on Impulse Buying on Rabbani Brand Hijab Purchases. All data used in the analysis is data obtained from observations, interviews and various literatures concerning Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value
Iga Dwi Desty +2 more
semanticscholar +1 more source
Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion
Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan rentang usia 19 – 25 tahun dan pernah melakukan pembelian ...
Diyah Ranasari, Fajrianthi Fajrianthi
doaj +1 more source