Results 201 to 210 of about 12,707,212 (245)

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham   +2 more
wiley   +1 more source

Exploring the Effects of Green Servant Leadership on Green Service Innovation: The Mediation–Moderation Role of Psychological Empowerment and Employee Green Creativity

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the influence of green servant leadership (GSL) on green service innovation (GSI) in Ghana's hospitality sector, focusing on the mediating role of psychological empowerment (PE) and the moderating role of employee green creativity (EGC).
Edward Fosu, Deborah Asiedu
wiley   +1 more source

Re‐Ontologizing Leadership Identity for Sustainable Business: Embedding Leaders' Decarbonization Competences in Bahrain's Sunset Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The lag in embedding leaders' decarbonization competences into sunset industry businesses (oil, gas, and petroleum), particularly in Middle Eastern hydrocarbon economies, poses an existential environmental and institutional challenge. In many such contexts, leaders' decarbonization competences remain subordinated to resource utilization and ...
John Mendy   +3 more
wiley   +1 more source

The Psychology of Green Work: How Green Human Resource Management and Voluntary Workplace Green Behavior Shape Organizational Identification Through Green Psychological Climate and Green Passion in Healthcare

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines the relationships between green human resource management (GHRM), voluntary workplace green behavior (VWGB), and employees' organizational identification (OI), while investigating the mediating roles of green psychological climate (GPC) and green passion (GP).
Esra Burcu Bulgurcu Gürel   +1 more
wiley   +1 more source

Talking the Walk: ESG Discourse as Strategic Dynamic Capability

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Conventional wisdom suggests that firms must “walk the talk” on sustainability. In turbulent institutional environments, however, talking increasingly becomes part of the walk, as organizations use sustainability discourse to construct and maintain legitimacy.
Floriana Luisi   +1 more
wiley   +1 more source

Microfoundations of Environmental Strategy: How Support and Climate Influence Proximal Versus Distal Employee Green Behaviours

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Employee green behaviour (EGB) is essential for advancing organisational sustainability, yet the role of emotional support mechanisms in fostering different types of EGB remains underexamined. This study examines how perceived organisational support (POS), perceived supervisory support (PSS) and affective commitment interact with a green ...
Duncan Maguire   +2 more
wiley   +1 more source

Green Communication and Satisfaction of Employees and Customers in Vietnam Hospitality Outlets: Mediating and Moderating Roles of Resource Use and Training

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu   +2 more
wiley   +1 more source

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