Results 11 to 20 of about 587,891 (349)
Framework of Social Customer Relationship Management in E-Health Services [PDF]
, 2012 Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes.
Muhammad Anshari +1 more
openalex +4 more sources
Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies. [PDF]
Springerplus, 2016 The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created.
Orenga-Roglá S, Chalmeta R.
europepmc +4 more sources
Emerging Trends in Customer Management in a Changing World [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 The number of customer management related research publications has increased significantly over the last decade (a 70 per cent increase); where key areas or themes have mainly focused upon subjects such as customer satisfaction, customer service ...
Dibley, Anne +2 more
doaj +2 more sources
Social customer relationship management [PDF]
, 2014 Customer Relationship Management (CRM) can be used by an organization as a tool and strategy in meeting the expectations of their customers. The term Social CRM is an approach that allows intensive interactions between customers, customers and organizations, and customers' interaction with the systems by utilizing Web 2.0.
Mohammad Nabil Almunawar +1 more
openaire +2 more sources
Social customer relationship management: a customer perspective
Journal of Hospitality Marketing & Management, 2021 While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand eng...
Senika Dewnarain +2 more
openaire +4 more sources
Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj +1 more source
Retailers’ Socially Responsible Communication in the Situation of Global Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: Retail industry plays an important role in today’s society and in the national economy as a whole, as it introduces and develops new technologies in customer service, provides jobs and increases the level of public welfare ...
Linina Iveta, Vevere Velga
doaj +1 more source
Extending customer relationship management into a social context [PDF]
The Service Industries Journal, 2015 Informed by the resource-based view, this study draws on customer relationship management (CRM) and value co-creation literature to develop a framework examining the impact of social networking sites on processes to manage customer relationships. Facilitating the depth and networked interactions necessary to truly engage customers, social networking ...
Diffley, Sarah, McCole, Patrick
openaire +3 more sources
Big Data Customer Knowledge Management [PDF]
, 2016 Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management ...
Chan, Joseph O
core +1 more source
Understanding Customer Value in the Mobile Internet Era
Discrete Dynamics in Nature and Society, 2021 The advent of mobile Internet era brings both opportunities and challenges to understanding customer value in the field of customer relationship management.
Jing Li +4 more
doaj +1 more source