Results 11 to 20 of about 589,242 (204)
Social customer relationship management [PDF]
, 2014 Customer Relationship Management (CRM) can be used by an organization as a tool and strategy in meeting the expectations of their customers. The term Social CRM is an approach that allows intensive interactions between customers, customers and organizations, and customers' interaction with the systems by utilizing Web 2.0.
Mohammad Nabil Almunawar +1 more
openaire +2 more sources
Social customer relationship management: a customer perspective
Journal of Hospitality Marketing & Management, 2021 While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand eng...
Senika Dewnarain +2 more
openaire +4 more sources
Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj +1 more source
Retailers’ Socially Responsible Communication in the Situation of Global Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: Retail industry plays an important role in today’s society and in the national economy as a whole, as it introduces and develops new technologies in customer service, provides jobs and increases the level of public welfare ...
Linina Iveta, Vevere Velga
doaj +1 more source
Extending customer relationship management into a social context [PDF]
The Service Industries Journal, 2015 Informed by the resource-based view, this study draws on customer relationship management (CRM) and value co-creation literature to develop a framework examining the impact of social networking sites on processes to manage customer relationships. Facilitating the depth and networked interactions necessary to truly engage customers, social networking ...
Diffley, Sarah, McCole, Patrick
openaire +3 more sources
Understanding Customer Value in the Mobile Internet Era
Discrete Dynamics in Nature and Society, 2021 The advent of mobile Internet era brings both opportunities and challenges to understanding customer value in the field of customer relationship management.
Jing Li +4 more
doaj +1 more source
Big Data Customer Knowledge Management [PDF]
, 2016 Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management ...
Chan, Joseph O
core +1 more source
Using social networks to enhance customer relationship management [PDF]
Proceedings of the Fifth International Conference on Management of Emergent Digital EcoSystems, 2013 In recent years, the Web has evolved into an exchange platform. Customer Relationship Management (CRM) must follow this evolution and connect CRM tools to social networks in order to place companies in the center of all the exchanges. We propose, in this article, a community detection approach that identifies clusters of customers of a company using ...
Basaille, Ian +3 more
openaire +2 more sources
A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry [PDF]
Neutrosophic Sets and Systems, 2020 Social media is a new observable fact in computer-based technology and neutrosophic theory. Researchers are now thinking of the power of social media in banks as it is the fastest expanding online noticeable fact and banks with poor presence in social ...
Nidhi Singh +3 more
doaj +1 more source
Impact of CRM adoption on organizational performance: Moderating role of technological turbulence [PDF]
, 2020 Purpose Customer relationship management (CRM) is instrumental to attain and sustain organizational competitive advantage. Innovation in terms of CRM adoption is the key to gain competitive advantage, and being innovative is dependent on how well ...
Iqbal, Shahid, Shams, Riad, Ullah, Abid
core +1 more source