Results 21 to 30 of about 19,093 (256)
Social customer relationship management [PDF]
, 2014 Customer Relationship Management (CRM) can be used by an organization as a tool and strategy in meeting the expectations of their customers. The term Social CRM is an approach that allows intensive interactions between customers, customers and organizations, and customers' interaction with the systems by utilizing Web 2.0.
Mohammad Nabil Almunawar +1 more
openaire +2 more sources
Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
doaj +1 more source
The Multilevel Analysis of the Impact of Social Media on Customer Knowledge Management [PDF]
مدیریت راهبردی دانش سازمانی, 2021 Social media has a high potential to support two-way communication between organizations and their customers, at a relatively low cost and high levels of efficiency, so the present study aims to investigate the effects of social media use on the ...
Maryam Akhavan, Ehsan KhajeAli
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Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
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Using social networks to enhance customer relationship management [PDF]
Proceedings of the Fifth International Conference on Management of Emergent Digital EcoSystems, 2013 In recent years, the Web has evolved into an exchange platform. Customer Relationship Management (CRM) must follow this evolution and connect CRM tools to social networks in order to place companies in the center of all the exchanges. We propose, in this article, a community detection approach that identifies clusters of customers of a company using ...
Basaille, Ian +3 more
openaire +2 more sources
Content Analytics System for Social Customer Relationship Management
Proceedings of the International AAAI Conference on Web and Social Media, 2021 We propose to demonstrate a system that helps enterprises manage their social Customer Relationship Management (CRM) presence. Our system performs deep analytics over consumer posts and authors to help companies monitor their CRM presence, and to identify and respond to actionable posts. In this paper we share challenges and experiences
Meena Nagarajan +6 more
openaire +2 more sources
Understanding Customer Value in the Mobile Internet Era
Discrete Dynamics in Nature and Society, 2021 The advent of mobile Internet era brings both opportunities and challenges to understanding customer value in the field of customer relationship management.
Jing Li +4 more
doaj +1 more source
Retailers’ Socially Responsible Communication in the Situation of Global Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: Retail industry plays an important role in today’s society and in the national economy as a whole, as it introduces and develops new technologies in customer service, provides jobs and increases the level of public welfare ...
Linina Iveta, Vevere Velga
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A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry [PDF]
Neutrosophic Sets and Systems, 2020 Social media is a new observable fact in computer-based technology and neutrosophic theory. Researchers are now thinking of the power of social media in banks as it is the fastest expanding online noticeable fact and banks with poor presence in social ...
Nidhi Singh +3 more
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مجلة الغري للعلوم الاقتصادية والادارية, 2020 : Purpose: the proposal will focus on marketing by gathering three variables (quality social of communication, stealth marketing, and reengineering customer relationship) to figure out the relationship and effects among them.
Samia Hani Ajil, Alhamzah Fadil Abbas
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