Results 21 to 30 of about 25,536 (301)

Content Analytics System for Social Customer Relationship Management

Proceedings of the International AAAI Conference on Web and Social Media, 2021
We propose to demonstrate a system that helps enterprises manage their social Customer Relationship Management (CRM) presence. Our system performs deep analytics over consumer posts and authors to help companies monitor their CRM presence, and to identify and respond to actionable posts. In this paper we share challenges and experiences
Meena Nagarajan, Danish Contractor, Stephen Dill, Jitendra Ajmera, Hyung-Il Ahn, Ashish Verma 0001, Matthew Denesuk   +6 more
openaire   +2 more sources

A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry [PDF]

Neutrosophic Sets and Systems, 2020
Social media is a new observable fact in computer-based technology and neutrosophic theory. Researchers are now thinking of the power of social media in banks as it is the fastest expanding online noticeable fact and banks with poor presence in social ...
Nidhi Singh , Avishek Chakraborty, Soma Bose Biswas, Malini Majumdar   +3 more
doaj   +1 more source

Quality of Social Communication as Mediator on the Relationship between Stealth Marketing and Re-Engineering Customer Relationships (An analytical study of sample for marketers views at the retail stores in najaf)

مجلة الغري للعلوم الاقتصادية والادارية, 2020
: Purpose: the proposal will focus on marketing by gathering three variables (quality social of communication, stealth marketing, and reengineering customer relationship) to figure out the relationship and effects among them.
Samia Hani Ajil, Alhamzah Fadil Abbas
doaj   +1 more source

From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]

, 2015
Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H, Sun, J-M, Cai‐Hui (Veronica) Lin, Helen Shipton, Sanders, Karin, Lin, Cai-Hui Veronica, Erik A. Mooi, Sun, Jian-Min James, Shipton, H, Jian‐Min (James) Sun, Sun, Jian-Min (James), Lin, Cai-Hui, Sanders, K, Mooi, EA, Shipton, Helen, Karin Sanders, Mooi, Erik A.   +16 more
core   +1 more source

Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria

International Journal of Home Economics, Hospitality and Allied Research, 2022
This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu, Margaret N. Ezeaku, Callister O. Ogboagha   +2 more
doaj   +1 more source

THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONSHIP DEVELOPMENT [PDF]

Journal of Process Management and New Technologies, 2019
The research of digital marketing trends has shown that Social Media Marketing is at the very top of the list in popularity among digital marketing techniques on a global level.
Aleksandra Stojiljković
doaj   +1 more source

Enhancing B2B CSR: AI Driven CRM and technology readiness [PDF]

Revista Română de Informatică și Automatică, 2023
The purpose of this paper was to investigate the relationship among technology readiness, the implementation of artificial intelligence-based customer relationship management, and the promotion of the corporate social responsibility of B2B companies ...
Bita KAZEMI, Ardeshir BAZRKAR, Reza YADEGARI   +2 more
doaj   +1 more source

SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach

Indonesian Journal of Information Systems, 2021
The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited
Daniel Hadrian Yohandy, Gilbert Gutabaga Hungilo   +1 more
doaj   +1 more source

Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]

, 2010
This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Clark, Moira, Lemke, Fred, Fred Lemke, Moira Clark, Wilson, Hugh N., Hugh Wilson, Wilson, Hugh   +6 more
core   +1 more source

Analysis of the Effect of Customer Knowledge on Improving the Quality of Services in the Hotel Industry with the Mediating Role of Customer Relationship management [PDF]

پژوهش‌های مدیریت عمومی, 2022
The purpose of this study was to explain the effect of customer knowledge on improving the quality of services in the hotel industry with the mediating role of customer relationship management.
Naser Seifollahi, Sayed Mohammad Reza Movahed   +1 more
doaj   +1 more source