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Customer Experience Management; Trends and Areas in Research [PDF]
مدیریت بازرگانی, 2021 Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices ...
Parisa Mousavi +3 more
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Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
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The Multilevel Analysis of the Impact of Social Media on Customer Knowledge Management [PDF]
مدیریت راهبردی دانش سازمانی, 2021 Social media has a high potential to support two-way communication between organizations and their customers, at a relatively low cost and high levels of efficiency, so the present study aims to investigate the effects of social media use on the ...
Maryam Akhavan, Ehsan KhajeAli
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Social customer relationship management [PDF]
, 2014 Customer Relationship Management (CRM) can be used by an organization as a tool and strategy in meeting the expectations of their customers. The term Social CRM is an approach that allows intensive interactions between customers, customers and organizations, and customers' interaction with the systems by utilizing Web 2.0.
Mohammad Nabil Almunawar +1 more
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Customer journey redefined: Social-CRM and beyond [PDF]
, 2022 The rising popularity of social media has added a new challenge that companies are facing today since they can hardly manage the information that is shared about their products and brands among the members of these social platforms. Customer relationship
Çakıcı N.M.
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Indonesian Journal of Business and Entrepreneurship, 2023 The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
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Using social networks to enhance customer relationship management [PDF]
Proceedings of the Fifth International Conference on Management of Emergent Digital EcoSystems, 2013 In recent years, the Web has evolved into an exchange platform. Customer Relationship Management (CRM) must follow this evolution and connect CRM tools to social networks in order to place companies in the center of all the exchanges. We propose, in this article, a community detection approach that identifies clusters of customers of a company using ...
Basaille, Ian +3 more
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The effect of digital marketing on customer relationship management in the education sector: Peruvian case [PDF]
, 2021 The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru.
Oré Calixto, Sofía
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Understanding Customer Value in the Mobile Internet Era
Discrete Dynamics in Nature and Society, 2021 The advent of mobile Internet era brings both opportunities and challenges to understanding customer value in the field of customer relationship management.
Jing Li +4 more
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Retailers’ Socially Responsible Communication in the Situation of Global Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: Retail industry plays an important role in today’s society and in the national economy as a whole, as it introduces and develops new technologies in customer service, provides jobs and increases the level of public welfare ...
Linina Iveta, Vevere Velga
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