Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM [PDF]
International Journal of Management, Accounting and Economics, 2016 The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM).
Sajjad Shokohyar +2 more
doaj
The adoption pattern of social customer relationship management in insurance companies [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionSocial customer relationship management (SCRM) is a new concept that combines social media and social networks with standard customer relationship management (CRM) tools, processes, and practices to improve customer ...
Zahra Ghorbani +3 more
doaj +1 more source
Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]
Banks and Bank SystemsType of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach +4 more
doaj +1 more source
A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2016 Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan +1 more
doaj
, 2022 Customer relationship management is effective management in creating different relationships with each customer and interacting with them based on the individual characteristics of each customer. Mobile-based customer relationship management (MCRM) is another way to communicate with customers through texting (sending SMS) and mobile applications ...
Ranjbarfard, Mina, Fadaei, Mahtab
openaire +1 more source
The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP [PDF]
International Journal of Management, Accounting and Economics, 2017 For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments.
Sajjad Shokohyar +2 more
doaj
Influence of Social Responsibility Perception on Orthodontic Clinics Clients’ Satisfaction [PDF]
Iranian Journal of Orthodontics, 2015 Background: This paper examine the role that social responsibility can play in advancing orthodontic clinics’ management. Social responsibility is a valuable potential area of strategic development that causes consumer’s positive perception toward ...
Azade Fatemifar, Masoumeh Rahimzadeh
doaj +1 more source
Heat Shock Protein 90: From Molecular Chaperone Function to Therapeutic Targeting in Malignancies
Advanced Science, EarlyView.In this review, an integrated conceptual framework linking HSP90's molecular chaperone functions to its pathological roles in cancer is proposed. HSP90 serves as a central node that integrates oncogenic signaling, buffers proteotoxic stress, maintains cancer stem cell plasticity, and shapes tumor‐immune interactions, all of which converge to drive ...
Beibei Zhang +4 more
wiley +1 more source
The effect of social media interactions on customer relationship management
Business Research, 2016 In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet ...
Olaf Maecker +2 more
doaj +1 more source
, 2022 Includes bibliographical references and index."This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the ...
Ammari Nedra Bahri
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