International Journal of Home Economics, Hospitality and Allied Research, 2022 This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu +2 more
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THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONSHIP DEVELOPMENT [PDF]
Journal of Process Management and New Technologies, 2019 The research of digital marketing trends has shown that Social Media Marketing is at the very top of the list in popularity among digital marketing techniques on a global level.
Aleksandra Stojiljković
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Enhancing B2B CSR: AI Driven CRM and technology readiness [PDF]
Revista Română de Informatică și Automatică, 2023 The purpose of this paper was to investigate the relationship among technology readiness, the implementation of artificial intelligence-based customer relationship management, and the promotion of the corporate social responsibility of B2B companies ...
Bita KAZEMI +2 more
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SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach
Indonesian Journal of Information Systems, 2021 The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited
Daniel Hadrian Yohandy +1 more
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Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM [PDF]
International Journal of Management, Accounting and Economics, 2016 The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM).
Sajjad Shokohyar +2 more
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The adoption pattern of social customer relationship management in insurance companies [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionSocial customer relationship management (SCRM) is a new concept that combines social media and social networks with standard customer relationship management (CRM) tools, processes, and practices to improve customer ...
Zahra Ghorbani +3 more
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A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2016 Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan +1 more
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Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]
Banks and Bank SystemsType of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach +4 more
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, 2022 Customer relationship management is effective management in creating different relationships with each customer and interacting with them based on the individual characteristics of each customer. Mobile-based customer relationship management (MCRM) is another way to communicate with customers through texting (sending SMS) and mobile applications ...
Ranjbarfard, Mina, Fadaei, Mahtab
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CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE [PDF]
Management & Marketing, 2018 Social Media technologies represent an important marketing platform for companies. Nowadays, the social networks allows the distribution of information in real time, conversations between the networks members, creation of groups based on a specific ...
Daniela TULEU
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