Results 301 to 310 of about 587,891 (349)
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Understanding and managing customer engagement through social customer relationship management
Journal of Decision Systems, 2021In the present scenario of the globalised digital era, organisations have implemented social media as a methodology of Customer Relationship Management (CRM).
Lokesh Arora +3 more
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Understanding social customer relationship management adoption: qualitative insights
Journal of Strategic Marketing, 2021Acknowledging that research on social customer relationship management (CRM) adoption remains scant, grounded in the theoretical perspectives of dynamic capabilities and technology adoption, and exploratory results from a field investigation of twelve firms drawn from a single industry, we identify and group relevant variables that potentially influence
Thilini Chathurika Gamage +2 more
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Social Customer Relationship Management
2016This chapter gives the reader a broader perspective on social media by discussing social customer relationship management (social CRM). Social CRM is the best example of a multidisciplinary social media approach, as it involves almost all departments in the organization.
Rainer Alt, Olaf Reinhold
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Social Customer Relationship Management (S-CRM)
2022Customer relationship management (CRM) has evolved significantly in recent years, from a strategy that focused exclusively on developing financial links with clients to one that fosters both transactional and interactional interactions. As a result, a new type of CRM called social customer relationship management (SCRM) or CRM 2.0 has emerged.
Ruchika Sharma +3 more
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Social Customer Relationship Management
2015Social Media stellen neben den klassischen Kanalen wie Telefon, Post und E-Mail einen weiteren Kommunikationskanal dar. Sie verschaffen Unternehmen einen zusatzlichen Zugang zu Kunden sowie indirekt zu deren „Freunden“ und ermoglichen Zugriff auf Profile, Aktivitaten, Interessen und Beitrage.
Reinhard Jung +4 more
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Social Customer Relationship Management (SCRM)
2017The organizations reach to their objectives by adopting an effective customer management strategy. Today, organizations have become aware that to reach their objectives its must focus on customer relationships, engagement and retention, not only to increase their market share.
Ameen Al-Azzam, Rawan T. Khasawneh
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From social media to social customer relationship management
Strategy & Leadership, 2011PurposeThe purpose of this paper is to present the augment of the authors, who are IBM consultants, that companies need to meld social media programs with customer relationship management (CRM). This new paradigm – Social CRM – recognizes that instead of just managing customers, the role of the business is to facilitate collaborative social experiences
Carolyn Heller Baird, Gautam Parasnis
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Social Network Customer Relationship Management for Orchestras
2022The COVID-19 pandemic and quarantine policies have caused the Hong Kong Philharmonic Orchestra (HKPhil) to significantly reduce offline concerts and ticket revenue, while increasing reliance on government funding. With the advancement of internet and mobile technologies, social media greatly help disseminate information and connect to customers.
Jiaming Wang +3 more
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Social customer relationship management factors and business benefits
International Journal of Organizational Analysis, 2020Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting SCRM in Indian organizations is developed and empirically tested through a survey
Sheshadri Chatterjee +5 more
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Incorporating social customer relationship management in negotiation
International Journal of Electronic Customer Relationship Management, 2013This paper is to examine the negotiating issues and aspects of emerging Web 2.0 technology in customer relationship management (CRM) namely social CRM or CRM 2.0 helps individual or organisational to exercise multi-channel interactions beyond its traditional mechanism.
Kim Cheng Patrick Low, Muhammad Anshari
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