Results 281 to 290 of about 25,536 (301)

Social customer relationship management - CRM social

2011
La cultura del Customer Relationship Management (CRM), o la orientación empresarial hacia el cliente, describe un cambio de mentalidad en el seno de la empresa estrechamente relacionado con la esencia y las potencialidades de las herramientas Web 2.0. Los nuevos clientes, el consumidor social, están informando, compartiendo, criticando y recomendando ...
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Ambidexterity in the context of social Customer Relationship Management

2020
Doutoramento em ...
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Understanding social customer relationship management adoption: qualitative insights

Journal of Strategic Marketing, 2023
Thilini Chathurika Gamage, Nicholas J Ashill   +1 more
exaly  

Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry

Information Systems Research, 2023
Ramah Al Balawi, Yuheng Hu, Liangfei Qiu   +2 more
exaly  

Social Customer Relationship Management (SCRM)

Business + Innovation, 2011
Alexander Preckel, Peter Weber
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The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study

2020
The proliferation of social media (SM) technologies is changing the way in which companies conduct their business. Customers utilize these technologies as a means of finding information about products, services or companies, in order to help them to make purchase decisions.
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Challenges of customer experience management in social commerce: an application of social network analysis

Internet Research, 2022
Mona Jami Pour, Mahnaz Hosseinzadeh
exaly  

Social customer relationship management: An integrated conceptual framework

Journal of Hospitality Marketing and Management, 2019
Senika Dewnarain, Haywantee Ramkissoon, Felix Mavondo   +2 more
exaly  

Use of social networks in managing customer relationship

2013
Nas últimas décadas, fruto de alterações socioculturais, politico-legais, económicas, tecnológicas e ecológicas, o meio envolvente de marketing tem evoluído de forma substancial. Como consequência, o pensamento estratégico de marketing deixou de se basear numa abordagem de marketing meramente transacional para se sustentar numa nova abordagem de ...
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CRM to social CRM: the integration of new technologies into customer relationship management

Journal of Strategic Marketing, 2014
Musfiq Mannan Choudhury, Paul Harrigan
exaly