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Adherence to Self-Management for Chronic Diseases Among Unemployed Jobseekers in Finland-A Qualitative Study. [PDF]
Scand J Caring SciKemilä N +3 more
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Understanding and managing customer engagement through social customer relationship management
Journal of Decision Systems, 2021In the present scenario of the globalised digital era, organisations have implemented social media as a methodology of Customer Relationship Management (CRM).
Lokesh Arora +2 more
exaly +2 more sources
Social Network Customer Relationship Management for Orchestras
, 2022 The COVID-19 pandemic and quarantine policies have caused the Hong Kong Philharmonic Orchestra (HKPhil) to significantly reduce offline concerts and ticket revenue, while increasing reliance on government funding. With the advancement of internet and mobile technologies, social media greatly help disseminate information and connect to customers.
Jiaming Wang +3 more
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From social media to social customer relationship management
Strategy and Leadership, 2011PurposeThe purpose of this paper is to present the augment of the authors, who are IBM consultants, that companies need to meld social media programs with customer relationship management (CRM). This new paradigm – Social CRM – recognizes that instead of just managing customers, the role of the business is to facilitate collaborative social experiences
Carolyn Heller Baird, Gautam Parasnis
exaly +2 more sources
State-of-the-art social customer relationship management
Asia Pacific Journal of Tourism Research, 2018ABSTRACTThe rise of social media challenges the traditional notion of customer relationship management (CRM) and has led to the emergence of social CRM. This study collected and content-analyzed recent literature along the intersection between social media and CRM, to present an overview of the social CRM research in tourism and hospitality.
Irène Cheng Chu Chan +2 more
exaly +2 more sources
, 2017 Social media enable firms to better involve customers in co-creation and innovation processes, and to improve customer knowledge management to achieve greater performance. The study analyzes the net effect of customer relationship orientation through customer collaboration and customer role in innovation on customer knowledge management and on customer
Mazzucchelli, A +3 more
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Social Customer Relationship Management
2016This chapter gives the reader a broader perspective on social media by discussing social customer relationship management (social CRM). Social CRM is the best example of a multidisciplinary social media approach, as it involves almost all departments in the organization.
Rainer Alt, Olaf Reinhold
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Social Customer Relationship Management
2015Social Media stellen neben den klassischen Kanalen wie Telefon, Post und E-Mail einen weiteren Kommunikationskanal dar. Sie verschaffen Unternehmen einen zusatzlichen Zugang zu Kunden sowie indirekt zu deren „Freunden“ und ermoglichen Zugriff auf Profile, Aktivitaten, Interessen und Beitrage.
Reinhard Jung +4 more
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Understanding social customer relationship management adoption: qualitative insights
Journal of Strategic Marketing, 2021Acknowledging that research on social customer relationship management (CRM) adoption remains scant, grounded in the theoretical perspectives of dynamic capabilities and technology adoption, and exploratory results from a field investigation of twelve firms drawn from a single industry, we identify and group relevant variables that potentially influence
Gamage, Thilini Chathurika +2 more
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