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Use of social networks in managing customer relationship
2013Nas últimas décadas, fruto de alterações socioculturais, politico-legais, económicas, tecnológicas e ecológicas, o meio envolvente de marketing tem evoluído de forma substancial. Como consequência, o pensamento estratégico de marketing deixou de se basear numa abordagem de marketing meramente transacional para se sustentar numa nova abordagem de ...
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Social customer relationship management: An integrated conceptual framework
Journal of Hospitality Marketing and Management, 2019Felix T Mavondo +2 more
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CRM to social CRM: the integration of new technologies into customer relationship management
Journal of Strategic Marketing, 2014Paul Harrigan, Musfiq Mannan Choudhury
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How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales
Journal of Interactive Marketing, 2019Rohan Miller, Qiang Steven Lu
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THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT
Route Educational and Social Science Journal, 2020openaire +1 more source
Customer knowledge management via social media: the case of Starbucks
Journal of Knowledge Management, 2013Snehasish Banerjee +1 more
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The use of social customer relationship management by building contractors: evidence from Tasmania
Construction Management and Economics, 2016Kevin Swarts, Kim Lehman, Gemma Lewis
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