The key role of institution pressure on green supply chain practice and the firm's performance [PDF]
, 2019 Purpose: This study was conducted to investigate the influence of isomorphism institutional theory on green supply chain management (GSCM) and firm performance by using the structural equation model (SEM) to explain the driving factors of reducing the ...
Saenchaiyathon, Krittapha +1 more
core +2 more sources
Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM [PDF]
International Journal of Management, Accounting and Economics, 2016 The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM).
Sajjad Shokohyar +2 more
doaj
Marketing management capability:the construct and its dimensions: an examination of managers’ and entrepreneurs’ perceptions in a retail setting [PDF]
, 2018 Purpose: This paper aims to explore the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting.Design/methodology/approach: Nineteen face-to-face ...
Brown, Dalila +2 more
core +4 more sources
Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]
Banks and Bank SystemsType of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach +4 more
doaj +1 more source
Influence of Social Responsibility Perception on Orthodontic Clinics Clients’ Satisfaction [PDF]
Iranian Journal of Orthodontics, 2015 Background: This paper examine the role that social responsibility can play in advancing orthodontic clinics’ management. Social responsibility is a valuable potential area of strategic development that causes consumer’s positive perception toward ...
Azade Fatemifar, Masoumeh Rahimzadeh
doaj +1 more source
A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2016 Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan +1 more
doaj
Impact of CRM adoption on organizational performance: Moderating role of technological turbulence [PDF]
, 2020 Purpose Customer relationship management (CRM) is instrumental to attain and sustain organizational competitive advantage. Innovation in terms of CRM adoption is the key to gain competitive advantage, and being innovative is dependent on how well ...
Iqbal, Shahid, Shams, Riad, Ullah, Abid
core +1 more source
CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE [PDF]
Management & Marketing, 2018 Social Media technologies represent an important marketing platform for companies. Nowadays, the social networks allows the distribution of information in real time, conversations between the networks members, creation of groups based on a specific ...
Daniela TULEU
doaj
, 2022 Customer relationship management is effective management in creating different relationships with each customer and interacting with them based on the individual characteristics of each customer. Mobile-based customer relationship management (MCRM) is another way to communicate with customers through texting (sending SMS) and mobile applications ...
Ranjbarfard, Mina, Fadaei, Mahtab
openaire +1 more source
The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP [PDF]
International Journal of Management, Accounting and Economics, 2017 For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments.
Sajjad Shokohyar +2 more
doaj