Framework of Social Customer Relationship Management in E-Health Services
, 2012 Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes.
Almunawar, Mohammad Nabil +1 more
core +2 more sources
Marketing management capability:the construct and its dimensions: an examination of managers’ and entrepreneurs’ perceptions in a retail setting [PDF]
, 2018 Purpose: This paper aims to explore the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting.Design/methodology/approach: Nineteen face-to-face ...
Brown, Dalila +2 more
core +4 more sources
Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]
Banks and Bank SystemsType of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach +4 more
doaj +1 more source
Influence of Social Responsibility Perception on Orthodontic Clinics Clients’ Satisfaction [PDF]
Iranian Journal of Orthodontics, 2015 Background: This paper examine the role that social responsibility can play in advancing orthodontic clinics’ management. Social responsibility is a valuable potential area of strategic development that causes consumer’s positive perception toward ...
Azade Fatemifar, Masoumeh Rahimzadeh
doaj +1 more source
A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2016 Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan +1 more
doaj
CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE [PDF]
Management & Marketing, 2018 Social Media technologies represent an important marketing platform for companies. Nowadays, the social networks allows the distribution of information in real time, conversations between the networks members, creation of groups based on a specific ...
Daniela TULEU
doaj
, 2022 Customer relationship management is effective management in creating different relationships with each customer and interacting with them based on the individual characteristics of each customer. Mobile-based customer relationship management (MCRM) is another way to communicate with customers through texting (sending SMS) and mobile applications ...
Ranjbarfard, Mina, Fadaei, Mahtab
openaire +1 more source
The Identification and Ranking of Effective Indicators in Assessing Organization Readiness to Accept Social CRM Using FANP [PDF]
International Journal of Management, Accounting and Economics, 2017 For today's organizations, customers have become important resources and communications with them have been considered as valuable assets and investments.
Sajjad Shokohyar +2 more
doaj
The effect of social media interactions on customer relationship management
Business Research, 2016 In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet ...
Olaf Maecker +2 more
doaj +1 more source
Customer Relationship Management and Service Quality: a qualitative study [PDF]
, 2015 This study examined customer relationship management effectiveness and Service quality on international customers in a single University in the UK higher education sector.
Nwokah, N.Gladson +3 more
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