Results 71 to 80 of about 587,891 (349)
The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches [PDF]
, 2011 Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm.
Cometto, Teresa +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley +1 more source
The Customer Relationship Management Paradox: Five Steps to Create a Fairer Organization [PDF]
, 2016 Purpose: Favoritism of customers reveals great benefits, as focusing on the most profitable customers ensures better use of marketing resources. Scholars suggest, however, that such favoritism imposes a danger to customer management, potentially creating
Nguyen, Bang +2 more
core
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
From CRM to Social CRM and FRM [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016 C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE +2 more
doaj
A case study of predicting banking customers behaviour by using data mining [PDF]
, 2019 Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected.
Abdar, Moloud +5 more
core +2 more sources
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Developing Brand Relationship Quality through Online Brand Communities [PDF]
Pakistan Journal of Commerce and Social Sciences, 2017 Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj
Consensus As A Tool Supporting Customer Behaviour Prediction In Social Crm Systems
Computer Science, 2012 Social Customer Relationship Management systems represent a new area in thefield of CRM which together with rapid development of Social Networks andSocial Media has acquired strategic importance for many companies.
Adam Czyszczoń, Aleksander Zgrzywa
doaj +1 more source