Exploring Customer Knowledge from Social Media to Improve the Performance of Strategy [PDF]
Customer knowledge refers to the understanding of the customers' needs, wants, and aims. It is essential for an organization to align its processes, products, and services to build customer relationships. Managers need to understand how the acquisition
Tzu-Chun Weng
doaj
Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [PDF]
The purpose of this research is to model the experience of customers of Iran Telecommunications Company from commercial sales in line with their sustainability.
Mohammad Karvand +3 more
doaj +1 more source
Understanding Critical Variables for Customer Relationship Management in Higher Education Institution from Employees Perspective [PDF]
The aim of this paper is to evaluate the critical success factors and investigate the benefits that might be gained once implementing Electronic Customer Relationship Management at HEI from employee perspective.
Abu Amuna, Youssef M. +3 more
core
Kontribusi Ilmu Manajemen dalam Pengembangan Customer Relationship Management (CRM)
Often found, that not all companies or businesses offering a product that they sell to realize the importance of a service to consumers. This could happen due to the many aspects of customer satisfaction, or products sold is a superior product or a great
Ambar Lukitaningsih
doaj +1 more source
Social media has received considerable research attention in various academic disciplines but is still in its infancy in operations management. In particular, the existing literature does not provide sufficient empirical evidence on how social media ...
Young Sik Cho +3 more
doaj +1 more source
New Trends in Customer Relationship Management and their Application in Slovak Enterprises [PDF]
Get new customers at a time of economic downturn is a challenge. For organizations whose goal is not only be succeed but also to ensure the survival, a CRM is a solution which provides a quick view of the market and brings value to the business in the ...
Kubina, Milan, Lendel, Viliam
core
Evaluating whether a change in organisational structure would improve its competitive advantage [PDF]
The purpose of this research is to study and analyse the internal and external structure of Ultimate Clean ltd, where I do work. We have put concentration on background of the company in the starting.
Kaur, Sarbjeet, Mather, Geoffrey
core
Global Leadership or Self-Governance: The Basic Laws of Governance
In terms of its complexity, modern society is comparable to the intricacy of the human brain. Undoubtedly, the global leadership of a system with thousands of subsystems is a real challenge for humanity.
Dimitar Tchurovsky
doaj
Psychological Contracts, OCB and Customer Service: An Exploratory Examination [PDF]
This paper examines the relationships among the psychological contract, fairness, OCB, and customer service. We report on two exploratory studies that provide insight into psychological contract violations and subsequent perceptions of fairness, as well ...
Blancero, Donna +2 more
core +1 more source
The current study aims to investigate ways through which the data on social customer relationship management (SCRM) enhance customer satisfaction (CS) as well as market effectiveness (ME) in the hotel industry.
Ibrahim A. Elshaer +5 more
doaj +1 more source

