Results 51 to 60 of about 2,037,466 (202)

Development of the cultural tailoring score (CTS): a scoring instrument to assess cultural tailoring of health messaging

Health Literacy and Communication Open
Background Cultural tailoring of health information has been associated with better health outcomes in minority populations. While contractors and partner organizations are asked to produce culturally appropriate materials, there are no government ...
Claudia Parvanta, Kayleigh Murray, Samantha Boddupalli, Natalie Erasme, Rheese McNab, Vijay Prajapati, Arabel Severe, Aura Reyes, Richard Harner, Rhonda Holliday   +9 more
doaj   +1 more source

Consumer ecological behaviour and attitudes towards pro-ecological activities in accommodation facilities by generation Z

Tourism, 2020
This is an empirical study that is based on the results of questionnaire research on ecological behaviour and consumer choices shown by generation Z and their attitudes towards pro-ecological practices implemented as part of ecological policies in ...
Maciej Dębski, Małgorzata Borkowska-Niszczota   +1 more
doaj   +1 more source

Marketing of Library Services and Products through Social Media: An Evaluation [PDF]

, 2013
Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library ...
Gireesh Kumar, T. K., Muruli, N
core  

Marketing and the Common Good: Implications of \u3cem\u3eCaritas in Veritate\u3c/em\u3e [PDF]

, 2012
This paper extends the authors’ previous work on applying Catholic Social Teachings to issues in marketing to the specific question of the common good.
Klein, Thomas A., Laczniak, Gene R., Murphy, Patrick E.   +2 more
core   +1 more source

Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels [PDF]

, 2016
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Kheiri, Jamal, Miralbell, Oriol, Nasihatkon, Banafsheh   +2 more
core   +1 more source

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

Exploring the role of marketing as a tool to aid smart meter adoption amongst fuel poverty and vulnerable groups [PDF]

, 2013
This study is concerned with exploring the role of marketing as a tool to improve smart meter adoption amongst different fuel poverty groups. The traditional view of marketing is that it is a process by which people and firms get what they require and ...
Lewis, J, Rosborough, J
core  

Exploring views and experiences of a unique alcohol assertive outreach model, the primary care alcohol nurse outreach service (PCANOS): a qualitative study

BMC Primary Care
Background There are recognised barriers to engagement with mainstream alcohol services for certain groups within populations. Alcohol assertive outreach is an approach that uses repeated, persistent and flexible methods to engage with patients with ...
Clare Sharp, Andrea Mohan, Danielle Mitchell, Niamh Fitzgerald   +3 more
doaj   +1 more source

Adolescents’ perceptions of standardised cigarette packaging design and brand variant name post-implementation: a focus group study in Scotland

BMC Public Health, 2019
Background The United Kingdom (UK) fully-implemented standardised packaging for cigarettes and rolling tobacco on 20th May 2017. We explore adolescent’s awareness of, and responses to, standardised cigarette packaging in the UK after it became mandatory.
Danielle Mitchell, Crawford Moodie, Nathan Critchlow, Linda Bauld   +3 more
doaj   +1 more source

Data Mining Cultural Aspects of Social Media Marketing

, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald, Waldhauser, Christoph   +1 more
core   +1 more source