Results 111 to 118 of about 42,628 (118)

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Shasha Wang, Jason Weismueller, Geoffrey Soutar   +2 more
exaly  

Advertising Content and Consumer Engagement on Social Media: Evidence From Facebook

Management Science, 2018
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair   +2 more
exaly  

Consumers’ Attitude Towards Social Media Advertising and Their Behavioural Response: The Moderating Role of Corporate Reputation

Journal of Research in Interactive Marketing, 2015
Henry Boateng
exaly  

The Mediating Effect of Brand Image on the Relationships Between Social Media Advertising Content, Sales Promotion Content and Behaviuoral Intention

Journal of Research in Interactive Marketing, 2019
Ridwan Adetunji Raji
exaly  

Cancer Misinformation on Social Media

Ca-A Cancer Journal for Clinicians
Marie A Bragg, Aisha Langford, Stacy Loeb   +2 more
exaly  

Brand Engagement on Social Media: Will Firms’ Social Media Efforts Influence Search Engine Advertising Effectiveness?

Journal of Marketing Management, 2016
Jeffrey R Carlson, Shuai Yang, Shan Lin
exaly  

The Interactive Mobile Social Media Advertising: An Imminent Approach to Advertise Tourism Products and Services?

Telematics and Informatics, 2018
Keng-Boon Ooi, Voon-Hsien Lee, Lai-Wan Wong   +2 more
exaly  

Understanding Social Media Advertising Effect on Consumers’ Responses: An Empirical Investigation of Tourism Advertising on Facebook

Journal of Enterprise Information Management, 2018
exaly