Results 101 to 110 of about 42,628 (118)

Exploring the Optimized Social Advertising Strategy That Can Generate Consumer Engagement With Green Messages on Social Media

Journal of Research in Interactive Marketing, 2021
Mark Yi-Cheon Yim, Eunjin Kim
exaly  

When I Feel Invaded, I Will Avoid It: The Effect of Advertising Invasiveness on Consumers’ Avoidance of Social Media Advertising

Journal of Retailing and Consumer Services, 2021
Zilong Liu, Xuequn Wang
exaly  

A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media

Journal of Business Research, 2020
Sydney Chinchanachokchai, Federico De Gregorio   +1 more
exaly  

A European Tobacco Advertising Ban

Ca-A Cancer Journal for Clinicians, 1998
J R Seffrin
exaly  

The Role of Social Media Advertising in Hospitality, Tourism and Travel: A Literature Review and Research Agenda

International Journal of Contemporary Hospitality Management, 2020
Shu-Chuan
exaly  

Investigating the Impact of Social Media Advertising Features on Customer Purchase Intention

International Journal of Information Management, 2018
Ali Abdallah Alalwan
exaly  

Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity

International Journal of Information Management, 2016
Ilyoo Barry Hong
exaly  

Viral Advertising in Social Media

Journal of Interactive Advertising, 2011
Shu-Chuan
exaly  

Advertising in Social Media: A Review of Empirical Evidence

International Journal of Advertising, 2016
Johannes Knoll
exaly  

Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers

Journal of Interactive Advertising, 2020
Joseph Yun, Itai Himelboim, Brittany R L Duff   +2 more
exaly