Effectiveness of Advertising on Social Media
Shanlax International Journal of ManagementAdvertising today plays a pivotal role because of the fast growing competition and fear of losing the market. Without advertising, people will neither be aware of the attributes of the product nor of its price. A growing class of advertising media has been on the Social Media. Social Media advertising provides an advantage of its impact, mass coverage,
R. Yasodha, S. Shanthi
openaire +1 more source
Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines. [PDF]
Proc Natl Acad Sci U S A, 2023 Athey S +3 more
europepmc +1 more source
Masking as a Persuasive Strategy in Advertising for Young [PDF]
, 2013 Young people today live in a media culture where the content they access and circulate through by means of different audiovisual technological devices is part of their informal education.
Bermejo Barros, Jesús +3 more
core +1 more source
Barriers and Enablers for Effective Support Coordination in the National Disability Insurance Scheme
Australian Journal of Social Issues, EarlyView.ABSTRACT Support coordinators act as intermediaries between the National Disability Insurance Scheme (NDIS) and participants, facilitating access to funded supports. To optimise outcomes, they must navigate NDIS complexities, identify services that meet individual needs and engage with diverse stakeholders.
Sharyn McDonald +3 more
wiley +1 more source
The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]
AEA Pap Proc, 2023 Ho L +16 more
europepmc +1 more source
, 2008 This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and ...
Spurgeon, Christina L. +1 more
core
Australia's Migration Strategy: An Effective Response to Migrant Worker Exploitation?
Australian Journal of Social Issues, EarlyView.ABSTRACT A series of publicised migrant worker injuries and deaths has drawn attention to the issue of migrant worker exploitation (MWE) in Australia. In response, the Australian Government has included ‘Tackling Worker Exploitation’ as a key area of its Migration Strategy which it introduced in 2023. However, it is unclear how effective the Strategy’s
Evelyn Dowling, Alexandra Ridgway
wiley +1 more source
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. [PDF]
Front Psychol, 2022 Hussain A, Ting DH, Mazhar M.
europepmc +1 more source
Use of social media to circumvent sales and advertising ban of electronic cigarettes
, 2018 Background There are no legal electronic cigarette products available in Turkey. According to the law whether including tobacco or not products that resemble tobacco products can not be advertised, promoted and sold through internet.However the use of ...
Pınar Ay +7 more
core +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT The rapid increase in older people in prison populations worldwide is generating significant health, cost, and human rights pressures on custodial systems. Compassionate release for older, frail inmates is a potentially effective response, yet little is known about public support for this approach.
Ye In (Jane) Hwang +3 more
wiley +1 more source