Results 11 to 20 of about 1,282,524 (305)

Social media engagement and health

International Journal of Population Data Science, 2019
Main AimThe Digital Health Survey was the first nationally representative survey in Wales aiming to understand the extent to which people use social media, disclose personal health related information through social media sites and different user patterns across population groups. MethodsA nationally representative household sample (n=1,252) was ...
Alisha Davies, Jiao Song, Catherine Sharp   +2 more
openaire   +4 more sources

From social media to engagement

Millenium, 2020
Introduction: Over the last few years, the importance of social networks in brand communication has turned marketing around completely. Companies have realized that their consumers are online and, consequently, that their presence all over social networks is mandatory.
Nídia Salomé Morais, Sandra Figueiredo
openaire   +3 more sources

Social Media Engagement & Listening

Journal Of Global Strategic Studies
Until now, academic literature has described public diplomacy and strategic communication as two distinct; analogous; connected; occasionally conflicting or incompatible; constitutive or subordinate to the other concepts. Still, their correlation has yet to be clearly defined.
Nestor Tyrovouzis
openaire   +3 more sources

The Antecedents of Facebook Brand Page Engagement in Public Relations [PDF]

MATEC Web of Conferences, 2023
Social media has increased the integration of marketing and PR. Consequently, due to this transition, businesses increasingly value customer relations above transactional marketing through social media brand pages communication.
Morshed Ahmed Fahim, lee Goi Chai, Adamu Adamu Abbas   +2 more
doaj   +1 more source

Social Media as a Tool for Consumer Engagement in Hospital Quality Improvement and Service Design: Barriers and Enablers for Implementation [PDF]

International Journal of Health Policy and Management, 2022
Background  Social media can be used to engage consumers in hospital service design and quality improvement (QI) activities, however its uptake may be limited by a lack of guidance to support implementation.
Louisa Walsh, Nerida Hyett, Jayne Howley, Nicole Juniper, Chi Li, Belinda MacLeod-Smith, Sophie Rodier, Sophie Hill   +7 more
doaj   +1 more source

“Likes” in Social Media: Does It Carry Any Implications?

Société Internationale d’Urologie Journal, 2023
Social media usage has drastically increased in recent years. In particular, social media usage among medical providers has become commonplace.
Justin Loloi, Ari P. Bernstein, Justin M. Dubin   +2 more
doaj   +3 more sources

How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement

Frontiers in Psychology, 2021
Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu, Xinxin Liu, Meng Wang, Decheng Wen   +3 more
doaj   +1 more source

Online civic engagement: Fostering citizen engagement through social media

Jurnal Civics: Media Kajian Kewarganegaraan, 2022
The Industrial Revolution 4.0, which makes the internet its backbone, has accelerated the process due to the Covid-19 pandemic which forced citizens to shift all their activities to the digital world, including the involvement of citizens in responding ...
Budi Mulyono, Idrus Affandi, Karim Suryadi, Cecep Darmawan   +3 more
doaj   +1 more source

The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study

Frontiers in Psychology, 2022
This study examined how social media marketing activities (SMMA) influence consumers’ engagement behaviour in developing countries. Based on the stimulus-organism-response theory, we examined the effect of SMMA on consumers’ engagement intention and ...
Yunfeng Shang, Hina Rehman, Khalid Mehmood, Aidi Xu, Yaser Iftikhar, Yifei Wang, Ridhima Sharma   +6 more
doaj   +1 more source

The effects of the elements in social media content on social media engagement behaviour among youth

Revista Română de Informatică și Automatică, 2020
In the context of the contemporary global business environment, the role of social media has increased drastically especially among youth who have been shown to spend a great deal of time on social media.
Muhamad Kamal Arif Bin MUHAMAD, Melissa SHAHROM   +1 more
doaj   +1 more source