Results 11 to 20 of about 214,722 (307)

Fostering Dialogic Engagement: Toward an Architecture of Social Media for Social Change

open access: yesSocial Media + Society, 2021
Dialogic theory and engagement hold great potential as frameworks for thinking about how social media can facilitate public discussions about social issues.
Michael L. Kent, Maureen Taylor
doaj   +2 more sources

Professional Social Media Usage : Work Engagement Perspective [PDF]

open access: yes, 2020
Social media enables information sharing and social interaction within organization. This research aims to analyze how both work- and nonwork-related communication with colleagues and the work community on social media is associated with work engagement ...
Oksa, Reetta   +4 more
core   +1 more source

The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study

open access: yesFrontiers in Psychology, 2022
This study examined how social media marketing activities (SMMA) influence consumers’ engagement behaviour in developing countries. Based on the stimulus-organism-response theory, we examined the effect of SMMA on consumers’ engagement intention and ...
Yunfeng Shang   +6 more
doaj   +1 more source

The effects of the elements in social media content on social media engagement behaviour among youth

open access: yesRevista Română de Informatică și Automatică, 2020
In the context of the contemporary global business environment, the role of social media has increased drastically especially among youth who have been shown to spend a great deal of time on social media.
Muhamad Kamal Arif Bin MUHAMAD   +1 more
doaj   +1 more source

RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT

open access: yesJurnal IPTA, 2021
This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features ...
Rinanda Triana   +2 more
doaj   +1 more source

Policing Engagement via Social Media [PDF]

open access: yes, 2015
Social Media is commonly used by policing organisations to spread the word on crime, weather, missing person, etc. In this work we aim to understand what attracts citizens to engage with social media policing content. To study these engagement dynamics we propose a combination of machine learning and semantic analysis techniques.
Fernández, Miriam   +2 more
openaire   +1 more source

THE VALUE AFFORDANCES OF SOCIAL MEDIA ENGAGEMENT FEATURES

open access: yesAoIR Selected Papers of Internet Research, 2023
Like, Comment, and Share are ubiquitous features and central elements of engagement on social media platforms. Yet the values promoted by such features remain an open question. We propose the concept of value affordances, defined as the set of ethical, aesthetic, and relational principles that emerge from the interaction between different stakeholders ...
Rebecca Scharlach, Blake Hallinan
openaire   +1 more source

Social Media as a tool for increased student participation and engagement outside the classroom in Higher Education [PDF]

open access: yes, 2014
In recent years, the rise of social media networks and the potential they hold for Higher Education teaching and learning has not gone unnoticed by practitioners.
Graham, Matthew; id_orcid   +1 more
core   +1 more source

Consumer engagement with social media marketing: an empirical investigation in Australia [PDF]

open access: yes, 2019
The intensification of activity on and the importance of social media for marketing has revolutionised the way firms and brands interact, reach and engage with their consumers.
Deo, Kirtika
core   +1 more source

Professional Social Media Usage and Work Engagement Among Professionals in Finland Before and During the COVID-19 Pandemic : Four-Wave Follow-Up Study [PDF]

open access: yes, 2021
Background: The COVID-19 pandemic has changed work life profoundly and concerns regarding the mental well-being of employees' have arisen. Organizations have made rapid digital advancements and have started to use new collaborative tools such as social ...
Oksa, Reetta   +4 more
core   +1 more source

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