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RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT
This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features ...
Rinanda Triana +2 more
doaj +1 more source
Social media and political involvement in Cambodia
A total of 1,300 students in Cambodia were surveyed regarding their opinions on social media and political trust, their feelings regarding social media use, engagement on social media, and interactive relationships with social media.
Bora Ly
doaj +1 more source
Trust in Social Media: Enhancing Social Relationships
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative
Islam Habis Mohammad Hatamleh +6 more
doaj +1 more source
Disseminating Research Information through Facebook and Twitter (DRIFT): presenting an evidence based framework [PDF]
Background: The social media platform Facebook boasts over 1,284 million daily active users globally. It is also known that a large proportion of adults use the internet to seek health related information.Aim: to critically analyse the use of social ...
Community Alliance for Research and Engagement +2 more
core +1 more source
The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia.
Alfira Alfira +2 more
doaj +1 more source
An analysis of UK Policing Engagement via Social Media [PDF]
Police forces in the UK make use of social media to communicate and engage with the public. However, while guidance reports claim that social media can enhance the accessibility of policing organisations, research studies have shown that exchanges ...
Alani, Harith +2 more
core +1 more source
Social Media Brand Engagement as a Mediating Variable for Content Awareness Sharing Behaviour and Customer Loyalty in the Context of Climate Change Financing among South African Banks [PDF]
The purpose of this study is to ascertain the role played by social media brand engagement towards content awareness sharing behaviour and consumer loyalty in the management of banking services, especially the insurance portfolio, during the climate ...
Lawrence Mandhlazi
doaj +1 more source
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari +2 more
doaj +1 more source
THE VALUE AFFORDANCES OF SOCIAL MEDIA ENGAGEMENT FEATURES
Like, Comment, and Share are ubiquitous features and central elements of engagement on social media platforms. Yet the values promoted by such features remain an open question. We propose the concept of value affordances, defined as the set of ethical, aesthetic, and relational principles that emerge from the interaction between different stakeholders ...
Rebecca Scharlach, Blake Hallinan
openaire +1 more source
Evaluating Engagement in Digital Narratives from Facial Data [PDF]
Engagement researchers indicate that the engagement level of people in a narrative has an influence on people's subsequent story-related attitudes and beliefs, which helps psychologists understand people's social behaviours and personal experience.
Grafsgaard Joseph F +3 more
core +1 more source

