Results 21 to 30 of about 173,431 (161)

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

Investigating social media’s role in brand equity and purchase intentions for non-alcoholic beverages in the Philippines: A descriptive-correlational study

International Journal of Academe and Industry Research
This study examines how social media influences consumer perceptions of non-alcoholic beverage brands, focusing on social media engagement, brand equity, and purchase intention.
Sandra D. Panugayan-Sy , Fernando L. Trinidad   +1 more
doaj   +1 more source

Engagement present and future: Graduate student and faculty perceptions of social media and the role of the public in science engagement.

PLoS ONE, 2019
Interest in public engagement with science activities has grown in recent decades, especially engagement through social media and among graduate students. Research on scientists' views of engagement, particularly two-way engagement and engagement through
Emily L Howell, Julia Nepper, Dominique Brossard, Michael A Xenos, Dietram A Scheufele   +4 more
doaj   +1 more source

The influence of CSR on perceived value, social media and loyalty in the hotel industry [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry.
Abdulalem Mohammed, Abdullah Al-Swidi
doaj   +1 more source

Modelling the predictive effects of social media on the relationship between students’ engagement and academic achievement in higher education institutions

Cogent Education, 2023
Social media is becoming more popular, and its resourcefulness has given students new opportunities to learn as well as broaden their academic horizons in various ways assumed if social media is handled appropriately.
Yalalem Assefa, Bekalu Tadesse Moges, Tribhuwan Kumar   +2 more
doaj   +1 more source

Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

Cogent Business & Management
This study explored the relationships between sustainability reporting dimensions, media types, and stakeholder engagement in 223 upscale hotels in Malaysia.
Ruiyi Sun, Dalilawati Zainal
doaj   +1 more source

Engaging with Social Media Influencers on Youtube: A Cluster Analysis

Istanbul Business Research, 2022
Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media.
Zeynep İrem Erdoğmuş, Melisa Karakaya Arslan   +1 more
doaj   +1 more source

Revenue Sources and Social Media Engagement Among Environmentally Focused Nonprofits

Journal of Public and Nonprofit Affairs, 2017
This study examines social media efforts among environmentally focused nonprofits. A survey of environmentally focused nonprofits revealed that more than half of these organizations receive government funding.
John R. McCaskill, James R. Harrington
doaj   +1 more source

Fostering Dialogic Engagement: Toward an Architecture of Social Media for Social Change

Social Media + Society, 2021
Dialogic theory and engagement hold great potential as frameworks for thinking about how social media can facilitate public discussions about social issues.
Michael L. Kent, Maureen Taylor
doaj   +1 more source

The impact of social media overload on learning engagement: a moderated mediation model

BMC Psychology
This research aims to investigate the mechanisms through which social media overload affects learning engagement among university students. A moderated mediation model was constructed to examine the mediating role of ego depletion between social media ...
Ninggui Duan, Lina Li, Kessara Kanchanapoom, Zhou Qi, Tongfeng Xu   +4 more
doaj   +1 more source