Results 41 to 50 of about 216,040 (307)

Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image

Indonesian Journal of Islamic Economics and Finance, 2021
The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia.
Alfira Alfira, Wira Bharata, Arwin Sanjaya   +2 more
doaj   +1 more source

The death of Jill Meagher: crime and punishment on social media [PDF]

, 2014
This paper aims to identify and analyse several predominant issues and discourses as they relate to the burgeoning interrelationship between social media, crime and victim.
Milivojevic, Sanja, McGovern, Alyce, Sanja Milivojevic, Alyce McGovern, Milivojevic, S., McGovern, A.   +5 more
core   +1 more source

Social Media Brand Engagement as a Mediating Variable for Content Awareness Sharing Behaviour and Customer Loyalty in the Context of Climate Change Financing among South African Banks [PDF]

E-Journal of Humanities, Arts and Social Sciences
The purpose of this study is to ascertain the role played by social media brand engagement towards content awareness sharing behaviour and consumer loyalty in the management of banking services, especially the insurance portfolio, during the climate ...
Lawrence Mandhlazi
doaj   +1 more source

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands [PDF]

, 2016
The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G, Dabrowski, D, Christodoulides, George, Schivinski, B, Schivinski, Bruno, Dabrowski, D.   +5 more
core   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

Investigating social media’s role in brand equity and purchase intentions for non-alcoholic beverages in the Philippines: A descriptive-correlational study

International Journal of Academe and Industry Research
This study examines how social media influences consumer perceptions of non-alcoholic beverage brands, focusing on social media engagement, brand equity, and purchase intention.
Sandra D. Panugayan-Sy , Fernando L. Trinidad   +1 more
doaj   +1 more source

Engagement present and future: Graduate student and faculty perceptions of social media and the role of the public in science engagement.

PLoS ONE, 2019
Interest in public engagement with science activities has grown in recent decades, especially engagement through social media and among graduate students. Research on scientists' views of engagement, particularly two-way engagement and engagement through
Emily L Howell, Julia Nepper, Dominique Brossard, Michael A Xenos, Dietram A Scheufele   +4 more
doaj   +1 more source

Hyperosmotic stress induces PARP1‐mediated HPF1‐dependent mono(ADP‐ribosyl)ation

FEBS Letters, EarlyView.
Sorbitol‐induced hyperosmotic stress rapidly induces reversible mono(ADP‐ribosyl)ation (MARylation) on PARP1 without the signs of genotoxic signaling. We show that PARP1 autoMARylation is HPF1 dependent and forms hydroxylamine‐resistant O‐glycosidic linkages.
Anna Georgina Kopasz, Mihály Mérey, Rebeka Vásárhelyi, Ramóna Pék, Victor Imburchia, László Henn, Adrián Kószó, Nicholas D. Lakin, Ivan Ahel, Sébastien Huet, Ágnes Czibula, Gyula Timinszky   +11 more
wiley   +1 more source

Adolescents’ engagement with social media [PDF]

, 2019
Social media plays an increasingly important role in the daily lives of adolescents. Yet evidence of its effects are mixed, and the field lacks underlying theory to guide more nuanced research.
Course-Choi, J.
core  

The influence of CSR on perceived value, social media and loyalty in the hotel industry [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry.
Abdulalem Mohammed, Abdullah Al-Swidi
doaj   +1 more source