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Social Media Engagement: Content Strategy and Metrics Research Opportunities [PDF]

open access: yes, 2018
Social media platforms allow for the integration of online and offline experiences for customers and brand relationships. Firms must understand which moves are the best to engage customers on social platforms. Smartphone’s adoption has contributed to the
Mosconi, Elaine   +1 more
core   +1 more source

A comparison of social media marketing between B2B, B2C and mixed business models [PDF]

open access: yes, 2018
This paper explores the implicit assumption in the growing body of literature that social media usage is fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) literature.
Archer-Brown, Chris   +4 more
core   +6 more sources

Engagement present and future: Graduate student and faculty perceptions of social media and the role of the public in science engagement.

open access: yesPLoS ONE, 2019
Interest in public engagement with science activities has grown in recent decades, especially engagement through social media and among graduate students. Research on scientists' views of engagement, particularly two-way engagement and engagement through
Emily L Howell   +4 more
doaj   +1 more source

Grantees' Limited Engagement with Foundations' Social Media [PDF]

open access: yes, 2012
It is not surprising that foundations are investing in social media tools. These tools can serve myriad functions for foundations, from promoting a culture of transparency to the public at large, to influencing thought leaders, to connecting with ...
Andrea Brock, Ellie Buteau
core  

Financial Burden Associated With Hospitalisation Among Families of Childhood Brain Tumours in Australia

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim   +8 more
wiley   +1 more source

Modelling the predictive effects of social media on the relationship between students’ engagement and academic achievement in higher education institutions

open access: yesCogent Education, 2023
Social media is becoming more popular, and its resourcefulness has given students new opportunities to learn as well as broaden their academic horizons in various ways assumed if social media is handled appropriately.
Yalalem Assefa   +2 more
doaj   +1 more source

The Effect of Social Media on Civic Engagement [PDF]

open access: yes, 2013
“The most serious danger Americans now face, greater than terrorism, is that our country’s future may not end up in the hands of a citizenry capable of sustaining the liberty that has been America’s most precious legacy.” (Damon, 2011) According to many,
Ghosh, Rajani
core   +1 more source

Feasibility and Preliminary Efficacy of Integrative Neuromuscular Training for Childhood Cancer Survivors: A Pilot Study

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Survivors of childhood acute lymphoblastic leukemia (ALL) often exhibit early deficits in muscle and movement competence, which can compromise long‐term health. Integrative neuromuscular training (INT), a multifaceted approach combining fundamental movement activities with strength exercises, may help address these deficits during ...
Anna Maria Markarian   +7 more
wiley   +1 more source

Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

open access: yesCogent Business & Management
This study explored the relationships between sustainability reporting dimensions, media types, and stakeholder engagement in 223 upscale hotels in Malaysia.
Ruiyi Sun, Dalilawati Zainal
doaj   +1 more source

The influence of CSR on perceived value, social media and loyalty in the hotel industry [PDF]

open access: yesSpanish Journal of Marketing-ESIC, 2019
Purpose – This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry.
Abdulalem Mohammed, Abdullah Al-Swidi
doaj   +1 more source

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