Results 31 to 40 of about 173,431 (161)

Social Media Stickiness in the Z Generation: A Study Based on the Uses and Gratifications Theory

Journal of Information Science Theory and Practice, 2023
The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator.
Saiful Hoque, Md. Alamgir Hossain
doaj   +1 more source

Strategies and effectiveness analysis of modern marketing methods: A comparative study based on influencer marketing and traditional advertising marketing [PDF]

SHS Web of Conferences
This study examines the evolution of advertising from traditional media to social media platforms and analyzes how consumer engagement on different social media platforms impacts advertising effectiveness.
Liu Hongjie
doaj   +1 more source

High school students' social media use predicts school engagement and burnout: the moderating role of social media self-control

Frontiers in Child and Adolescent Psychiatry
Students' social media use has quickly gained attention given the effect of considerable time spent on and widespread usage of social media on their development and success.
Jie Du, Jie Du, Jie Du, Yu Wang
doaj   +1 more source

Breaking news, breaking minds? Social media engagement and peritraumatic stress behavior immediately after the Russian – Ukrainian war outbreak. The role of peritraumatic anxiety and dispositional resilience

Computers in Human Behavior Reports
This study examined peritraumatic stress behavior concerning social media engagement in the ongoing Russian-Ukrainian war. Specifically, we examined the link between social media engagement (i.e., affective, behavioral, cognitive) and peritraumatic ...
Cornelia Măirean, Alexandra Cobzeanu, Oana Dănilă   +2 more
doaj   +1 more source

Customer engagement and social media research

JPPI (Jurnal Penelitian Pendidikan Indonesia)
One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance.
Kendis Anwar, Abror Abror, Hani Maisyarah Batubara, Kristiana Astuti, Nadhila Sari   +4 more
doaj   +1 more source

Footprints of Fascination: Digital Traces of Public Engagement with Particle Physics on CERN's Social Media Platforms. [PDF]

PLoS ONE, 2016
Although the scientific community increasingly recognizes that its communication with the public may shape civic engagement with science, few studies have characterized how this communication occurs online.
Kate Kahle, Aviv J Sharon, Ayelet Baram-Tsabari   +2 more
doaj   +1 more source

Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement

Jurnal Aplikasi Manajemen
Several variables influencing student loyalty formation include brand image, trust, and social media engagement. This research aims to understand brand loyalty within private universities in West Sulawesi Province, Indonesia.
Nur Fitriayu Mandasari, Muhammad Ashdaq, Enny Radjab, Muhammad Nadir, Listiana Sri Mulatsih   +4 more
doaj   +1 more source

Optimal Engagement-Diversity Tradeoffs in Social Media

Proceedings of the ACM Web Conference 2024
Social media platforms are known to optimize user engagement with the help of algorithms. It is widely understood that this practice gives rise to echo chambers\emdash users are mainly exposed to opinions that are similar to their own. In this paper, we ask whether echo chambers are an inevitable result of high engagement; we address this question in a
Fabian Baumann, Daniel Halpern 0002, Ariel D. Procaccia, Iyad Rahwan, Itai Shapira, Manuel Wüthrich   +5 more
openaire   +4 more sources

Social media addiction relationship with academic engagement in university students: The mediator role of self-esteem, depression, and anxiety

Heliyon
This research analyzed how addiction to social media relates to academic engagement in university students, considering the mediating role of self-esteem, symptoms of depression, and anxiety.
Miguel Landa-Blanco, Yarell Reyes García, Ana Lucía Landa-Blanco, Antonio Cortés-Ramos, Eddy Paz-Maldonado   +4 more
doaj   +1 more source

Online naturalistic inquiry for stakeholder issue analysis: Design and implementation

Project Leadership and Society
Social media offers extensive reach and inclusive engagement potential for projects and stakeholders. Current studies document its use for project information dissemination, building project awareness and project stakeholder assessment.
Jingbo Zhang, Kon Shing Kenneth Chung
doaj   +1 more source